SUPRIADI, ADI (2022) Manajemen Sumber Daya Manusia Human Reources. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas konsumen dan harga terhadap loyalitas pelanggan shopee pelayanan, kepuasan . Populasi dalam penelitian ini adalah pelanggan shopee yang membeli yang dipergunakan adalah sebanyak 100 menggunakan aplikasi shopee pelanggan Shopee . . Sampel penelitian ini menggunakan rumus purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode data menggunakan IBM SPSS Statistics 2 5 Pengolahan . Penelitian ini membuktikan bahwa kualitas p elayanan konsumen berpengaruh positif dan signifikan terhadap berpengaruh positif dan tidak loyalitas pelanggan. signifikan terhadap l Kepuasan oyalitas pelanggan . Harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan . Kata Kunci: Kualitas Pelayanan, Kepuasan Konsumen, Harga, Loyalitas Pelanggan. This study aims to analyze the effect of service quality, customer satisfaction and price on shopee customer loyalty . . The population in this study is shopee customers who buy use the shopee application. . The sample used is 100 Shopee customers. This research uses purposive sampling formula. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method uses IBM SPSS Statistics 25. This study prov es that service quality has a positive and significant effect on customer loyalty. consumer goals have a positive and insignificant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Keywords: Service Quality, Con sumer Goals, Price, Customer Loyalty.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 22 033 |
| NIM/NIDN Creators: | 43118210014 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Kepuasan Konsumen, Harga, Loyalitas Pelanggan |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 06 Oct 2022 08:48 |
| Last Modified: | 06 Oct 2022 08:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/70073 |
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