PENGARUH K UALITAS TERHADAP PRODUK, PELAYANAN , DAN HARGA , LOYALITAS PELANGGAN PT GRAND TWINS ENGINEERING

SISWANTI, CHELTSHINTIA KARUNIA TANGKAS (2022) PENGARUH K UALITAS TERHADAP PRODUK, PELAYANAN , DAN HARGA , LOYALITAS PELANGGAN PT GRAND TWINS ENGINEERING. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

Loyalitas Pelanggan adalah perasaan senang atau kecewa yang muncul setelah membandingkan kinerja produk atau layanan jasa yang dipikirkan terhadap kinerja yang diharapkan. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Pelayanan, dan Harga Terhadap Loyalitas Pel anggan PT Grand Twins Engineering. penelitian ini digunakan metode kuantitatif dengan GDalam form sebagai instrument penelitian. Populasinya adalah pelanggan PT Grand Twins Engineering, dengan sampel sebanyak 100 responden. Pengambilan sampel menggunakan Purposive Sampling. Metode digunakan adalah analisis regresi linier berganda dan Uji F. yang Hasil penelitian ini menunjukkan Kualitas Produk ber pengaruh positif namun tidak signifikan terhadap Loyalitas Pelanggan PT Grand Tw signifikan ins Engineering , Pelayanan berpengaruh positif dan terhadap Loyalitas Pelanggan PT Grand Twins Engineering dan Harga berpengaruh positif signifikan terhadap Loyalitas Pelanggan PT Grand Twins Engineering , Hal ini dibuktikan dari hasil uji anali . sis linier berganda yang menunjukkan nilai signifikan dari variabelvariabel yang mendukung hipotesis. Oleh karena itu, hasil dari penelitian ini menyatakan bahwa terdapat pengaruh dari Kualitas Produk, Pelayanan, dan Harga Terhadap Loyalitas Pelanggan PT Grand Twi ns Engineering. Kata Kunci : Kualitas Produk, Pelayanan, Harga, Loyalitas Pelanggan Customer loyalty is a feeling of pleasure or disappointment that arises after comparing the performance of the product or service that is thought of against the expected performance. This study aims to determine the effect of Product Quality, Service, and Price on Customer Loyalty of PT Grand Twins Engineering. In this study used quantitative methods with Gform as a research instrument. The population is customers of PT Grand Twins Engineering, with a sample of 100 respondents. Sampling using purposive sampling. The method used is multiple linear regression analysis and F test. The results of this study indicate that Product Quality has a po sitive but not significant effect on Customer Loyalty of PT Grand Twins Engineering, Service has a positive and significant effect on Customer Loyalty of PT Grand Twins Engineering, and Price has a significant positive effect on Customer Loyalty of PT Gran d Twins Engineering. This is evidenced by the results of the multiple linear analysis test which shows a significant value of the variables that support the hypothesis. Therefore, the results of this study state that there is an influence of Product Qualit y, Service, and Price on Customer Loyalty of PT Grand Twins Engineering. Keywords: Product Quality, Service, Price, Customer Loyalty

Item Type: Thesis (S1)
Call Number CD: FE/MJ 22 023
NIM/NIDN Creators: 43117320027
Uncontrolled Keywords: Kualitas Produk, Pelayanan, Harga, Loyalitas Pelanggan
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: siti maisyaroh
Date Deposited: 06 Oct 2022 07:30
Last Modified: 06 Oct 2022 07:30
URI: http://repository.mercubuana.ac.id/id/eprint/70045

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