FEBRIANSYAH, EVAN APTA (2022) PERANCANGAN VIDEO KAMPANYE SOSIAL KENAPA AKU? TENTANG DAMPAK TERHADAP TINDAKAN CYBERBULLYING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
“Why Me” is a social campaign as an effort to increase literacy for the community from the form of cyber bullying/cyberbullying in cyberspace, especially on social media. According to a survey conducted by UNICEF through U-Report Indonesia in 2019 involving 2,777 respondents in Indonesia with a 97% response rating. Resulting in more than 45% of people claiming to have experienced violence through digital media and violence often occurs on several social media platforms as much as 71%, which include 19% chat applications, 5% online games, 1% YouTube, and 4% others. Through the main media in this campaign, namely audio-visual media and supported by several media, including social media Instagram as a media for publicity content - creative content in the form of informative Instagram feeds. Keywords: Social Campaign, Cyberbullying, Audio-visual “Kenapa Aku” merupakan kampanye sosial sebagai upaya meningkatkan literasi bagi masyarakat dari bentuk tindakan perundungan siber/Cyberbullying dunia maya, khususnya di Media Sosial. Menurut survey yang dilakukan oleh UNICEF lewat U-Report Indonesia pada tahun 2019 dengan melibatkan 2.777 responden di Indonesia dengan 97% rating tanggapan. Menghasilkan lebih dari 45% orang mengaku pernah mengalami kekerasan lewat media digital dan kekerasan kerap terjadi di beberapa platform media sosial sebanyak 71%, yang diantaranya aplikasi chatting 19%, game online 5%, youtube 1%, dan lainnya 4%. Melalui media utama pada kampanye ini yaitu media audio-visual dan didukung beberapa media yang diantara adalah media sosial Instagram sebagai media publisitas konten – konten kreatif dalam bentuk Feed Instagram yang informatif. Kata Kunci: Kampanye Sosial, Perundungan Sosial, Audio-visual
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