PERANCANGAN VIDEO KAMPANYE SOSIAL KENAPA AKU? TENTANG DAMPAK TERHADAP TINDAKAN CYBERBULLYING

FEBRIANSYAH, EVAN APTA (2022) PERANCANGAN VIDEO KAMPANYE SOSIAL KENAPA AKU? TENTANG DAMPAK TERHADAP TINDAKAN CYBERBULLYING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

“Why Me” is a social campaign as an effort to increase literacy for the community from the form of cyber bullying/cyberbullying in cyberspace, especially on social media. According to a survey conducted by UNICEF through U-Report Indonesia in 2019 involving 2,777 respondents in Indonesia with a 97% response rating. Resulting in more than 45% of people claiming to have experienced violence through digital media and violence often occurs on several social media platforms as much as 71%, which include 19% chat applications, 5% online games, 1% YouTube, and 4% others. Through the main media in this campaign, namely audio-visual media and supported by several media, including social media Instagram as a media for publicity content - creative content in the form of informative Instagram feeds. Keywords: Social Campaign, Cyberbullying, Audio-visual “Kenapa Aku” merupakan kampanye sosial sebagai upaya meningkatkan literasi bagi masyarakat dari bentuk tindakan perundungan siber/Cyberbullying dunia maya, khususnya di Media Sosial. Menurut survey yang dilakukan oleh UNICEF lewat U-Report Indonesia pada tahun 2019 dengan melibatkan 2.777 responden di Indonesia dengan 97% rating tanggapan. Menghasilkan lebih dari 45% orang mengaku pernah mengalami kekerasan lewat media digital dan kekerasan kerap terjadi di beberapa platform media sosial sebanyak 71%, yang diantaranya aplikasi chatting 19%, game online 5%, youtube 1%, dan lainnya 4%. Melalui media utama pada kampanye ini yaitu media audio-visual dan didukung beberapa media yang diantara adalah media sosial Instagram sebagai media publisitas konten – konten kreatif dalam bentuk Feed Instagram yang informatif. Kata Kunci: Kampanye Sosial, Perundungan Sosial, Audio-visual

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 22 024
Call Number:	SDSK/23/22/022
NIM/NIDN Creators:	42318010039
Uncontrolled Keywords:	Kampanye Sosial, Perundungan Sosial, Audio-visual
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.59 Video Production (Television Photography)/Produksi Video (Fotografi Televisi)
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Amin Sujatmiko
Date Deposited:	02 Nov 2022 07:57
Last Modified:	02 Nov 2022 07:57
URI:	http://repository.mercubuana.ac.id/id/eprint/68438

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