PERANCANGAN VIDEO EXPLAINER MOTION GRAPHIC PENCEGAHAN PSIKOSOMATIK SAAT PANDEMI COVID-19

AHADIATI, MIA SITI (2022) PERANCANGAN VIDEO EXPLAINER MOTION GRAPHIC PENCEGAHAN PSIKOSOMATIK SAAT PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Covid-19 virus outbreak has been designated by the WHO as a pandemic since January 2020. In 2022, the Covid-19 pandemic still continues to hit Indonesia and still shows a large death toll of around 152,166 cases. Of course, seeing the large death toll makes many people don't want to be missed out on every news related to this pandemic. However, receiving this information excessively will cause excessive stress as well. Excessive stress experienced by a person in fact can affect the condition of our body to trigger physical complaints due to instability of the autonomic nervous system. The appearance of this complaint is called a psychosomatic reaction. The psychosomatic reactions that arise often resemble the symptoms of Covid-19, which makes many people less precise in choosing the treatment. This final project design aims to provide information and raise awareness of the importance of psychosomatic knowledge and how to prevent it during this uncertain pandemic condition. The delivery of this social campaign is carried out using animated motion graphic explainer videos that can provide complete information supported by creative visuals, audio, and text to better attract the attention of the target audience. Seeing the tendency of people to spend more time on social media, the use of media for the dissemination of this design is with social media platforms that can accommodate videos that are 2 minutes long, such as Youtube and Instagram. Keywords: Covid-19, Psychosomatic, Social Campaign, Motion Graphic Wabah virus Covid-19 telah ditetapkan WHO sebagai pandemi sejak Januari 2020. Di tahun 2022, pandemi Covid-19 masih kunjung melanda Indonesia dan masih menunjukkan angka kematian yang besar sampai sekitar 152.166 kasus. Tentunya melihat angka kematian yang besar tersebut membuat banyak orang tidak ingin terlewat untuk mengetahui berita terkait pandemi ini. Namun, dengan menerima informasi tersebut jika berlebihan akan menyebabkan tekanan/stress yang berlebihan juga. Tekanan stress berlebihan yang dialami seseorang nyatanya dapat berpengaruh terhadap kondisi tubuh kita hingga memicu keluhan fisik akibat ketidakstabilan sistem saraf otonom. Munculnya keluhan ini disebut reaksi psikosomatik. Reaksi psikosomatik yang timbul seringkali menyerupai gejala Covid- 19 yang membuat banyak orang kurang tepat dalam memilih penanganannya. Perancangan Tugas Akhir ini bertujuan untuk memberikan informasi dan menumbuhkan kesadaran akan pentingnya pengetahuan psikosomatik dan cara pencegahannya di kala kondisi pandemi yang tidak ada kepastian ini. Penyampaian kampanye sosial ini dilakukan dengan menggunakan media video explainer animasi motion graphic yang dapat memberikan informasi secara lengkap didukung oleh visual, audio, dan teks yang kreatif untuk lebih menarik perhatian target audiens. Melihat kecenderungan masyarakat yang lebih sering menghabiskan waktu di media sosial, penggunaan media untuk penyebaran perancangan ini adalah dengan platform media sosial yang dapat menampung video berdurasi selama 2 menit seperti Youtube dan Instagram. Kata Kunci: Covid-19, Psikosomatik, Kampanye Sosial Motion Graphic

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 22 021
Call Number:	SDSK/23/22/016
NIM/NIDN Creators:	42317110025
Uncontrolled Keywords:	Covid-19, Psikosomatik, Kampanye Sosial Motion Graphic
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.18 Motion Pictures/Gambar Bergerak 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.234 Motion Pictures, Radio, Television/Gambar Bergerak, Radio, Televisi 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Amin Sujatmiko
Date Deposited:	05 Oct 2022 04:52
Last Modified:	07 Oct 2022 03:05
URI:	http://repository.mercubuana.ac.id/id/eprint/68407

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