ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN KEPUASAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN JASA JNE (Studi Kasus Pengguna Jasa PT. JNE Kebon Jeruk Jakarta)

SAFITRI, WIDIYANTI DEWI (2022) ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN KEPUASAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN JASA JNE (Studi Kasus Pengguna Jasa PT. JNE Kebon Jeruk Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze and determine the effect of service quality, price, and satisfaction on decisions to use JNE service located in kebon jeruk, west jakarta. Method of data analysis is done by using a quantitative analiysis approach and the method of analiysis used is multiple linear regression. The data processing tool used is SPSS Version 26. Statistical test results show that the data meet the validity and reliability. The research design used is a causal design. The population in the study was 155 respondents, and the sample used was the entire populationof 100. The data collection technique used primary data by using a questionnaire as a tool. Keywords: Service Quality, Price, Satisfaction, Decision to Use Service Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh kualitas layanan, harga, dan kepuasan terhadap keputusan penggunaan layanan jasa JNE yang berlokasi di Kebun Jeruk Jakarta Barat. Metode analisis data dilakukan dengan menggunakan pendekatan Analisa kuantitatif dan metode analisis yang digunakan adalah regresi linier berganda. Alat olah data yang digunakan adalah SPSS Versi 26. Hasil uji statistik menunjukan bahwa data memenuhi validitas dan reliabilitas. Desain penelitian yang digunakan adalah desain kausal. Populasi pada penlitian 155 responden, dan sampel yang digunakan adalah seluruh populasi sebanyak 100. Teknik pengumpulan data menggunakan data primer dengan menggunakan kuisioner sebagai alat. Kata Kunci: Kualitas Pelayanan, Harga, Kepuasaan, Keputusan Penggunaan Layanan.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 095
NIM/NIDN Creators: 43117010359
Uncontrolled Keywords: Kualitas Pelayanan, Harga, Kepuasaan, Keputusan Penggunaan Layanan.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 24 Aug 2022 03:20
Last Modified: 24 Aug 2022 03:20
URI: http://repository.mercubuana.ac.id/id/eprint/68347

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