ZAHIRAH, ZALFA (2022) HUBUNGAN ANTARA PEMBELIAN IMPULSIF MERCHANDISE IDOLA K-POP DENGAN KEPUASAN HIDUP PENGGEMAR K-POP DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Purchasing K-Pop idol products is one of the things that can increase the satisfaction of K-Pop fans lives. The purpose of the survey was to find a relationship between impulse purchases of K-Pop idol products and K-Pop fans life satisfaction at Jabodetabek. The design of this study is quantitative using the correlation method. The target of this survey was K-Pop fans who purchased idol goods from up to 142 respondents. As a result, it was found that there is no relationship between impulse buying and life satisfaction. Based on the results obtained, it is expected that this study can be used as a reference and reference material for future research as well as K-Pop fans. Keywords : Life Satisfaction, Impulse Buying
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FP/PSI. 22 036 |
| NIM/NIDN Creators: | 46117010029 |
| Uncontrolled Keywords: | Life Satisfaction, Impulse Buying |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi > 100.1-100.9 Standard Subdivisions of Philosophy and Psychology/Subdivisi Standar Dari Filsafat dan Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 18 Aug 2022 06:39 |
| Last Modified: | 18 Aug 2022 06:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/67934 |
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