IMPLEMENTASI ALGORITMA APRIORI PADA WEBSITE E-COMMERCE

WIRAWAN, OKRI (2019) IMPLEMENTASI ALGORITMA APRIORI PADA WEBSITE E-COMMERCE. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Nama : Okri Wirawan NIM : 41515210014 Pembimbing TA : Sukma Wardhana,S.Kom, M.Kom Judul Tugas Akhir : Implementasi Algoritma Apriori pada Website Ecommerce. Abstrak — Pada saat ini perkembangan data semakin meningkat, meningkatnya perkembangan data yang terjadi tidak lepas dari perkembangan teknologi informasi yang memungkinkan data dalam jumlah besar terakumulasi sejalan dengan pertumbuhan teknologi informasi. Adanya data mining mampu untuk menganalisa otomatis dari data yang berjumlah besar atau kompleks dengan menggunakan salah satu teknik data mining yang disebut market basket analysis. Market basket analysis didefinisikan sebagai suatu itemset yang dibeli secara bersamaan oleh pelanggan dalam suatu transaksi. Metode ini dimulai dengan mencari sejumlah frequent itemset dan dilanjutkan dengan pembentukan aturan-aturan asosiasi (association rules). Algoritma apriori adalah algoritma yang sangat populer untuk menemukan sejumlah frequent itemset dari data-data transaksi yang tersimpan dalam basis data. Algoritma apriori ini akan menemukan aturan baru yang sebelumnya tidak di ketahui. Dalam penelitian ini algoritma apriori digunakan untuk membantu menemukan sejumlah aturan asosiasi dari basis data transaksi penjualan kebutuhan pokok sehari-hari (sembako) di Koperasi Karyawan PT.XYZ sehingga dapat digunakan sebagai pertimbangan dalam membuat strategi pemasaran dan penjualan yang efektif. Kata Kunci : data mining, algoritma apriori, market basket analysis, aturan asosiasi (association rule) ABSTRACT Name : Okri Wirawan Student Number : 41515210014 Counsellor : Sukma Wardhana,S.Kom, M.Kom Title : Implementation of Priori Algorithms on Ecommerce Websites. Abstract - At this time the development of data is increasing, the increasing development of data that occurs can not be separated from the development of information technology that allows large amounts of data to accumulate in line with the growth of information technology. The existence of data mining is able to automatically analyze large or complex amounts of data using one of the data mining techniques called market basket analysis. Market basket analysis is defined as an itemet that is purchased simultaneously by a customer in a transaction. This method starts with searching for frequent itemset and continues with the formation of association rules. A priori algorithm is a very popular algorithm for finding frequent itemset from transaction data stored in the database. This a priori algorithm will find new rules that were previously unknown. In this research a priori algorithm is used to help find a number of association rules from the database of sales of daily basic needs (basic needs) in the Employee Cooperative of PT. XYZ so that it can be used as a consideration in making effective marketing and sales strategies. Keywords: data mining, apriori algorithms, market basket analysis, association rule (association rule)

Item Type: Thesis (S1)
Call Number CD: FIK/INFO 19 036
NIM/NIDN Creators: 41515210014
Uncontrolled Keywords: data mining, algoritma apriori, market basket analysis, aturan asosiasi (association rule)
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika
Divisions: Fakultas Ilmu Komputer > Informatika
Depositing User: siti maisyaroh
Date Deposited: 02 Aug 2022 07:27
Last Modified: 02 Aug 2022 07:27
URI: http://repository.mercubuana.ac.id/id/eprint/66652

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