RATU, ANNISA (2022) MOTIF, PERILAKU, DAN KONSEP DIRI BOOKSTAGRAMMER INDONESIA DALAM INTERAKSINYA DI INSTAGRAM. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The use of social media has become very entrenched, the number of users of social media and the ease of access to social media is the main attraction for individuals to share their significant things. It also encourages the formations of certain groups on certain social media, such as bookstagrammer which formed on Instagram. bookstagrammer is a term that arises from many book lovers who share contents about books on Instagram, some of the bookstagrammer also have many followers so that people call them Instagram celebrities or book-lover influencers. Along with the active use of Instagram and the demands of social media content creator encourage Bookstagrammer to follow the unwritten demands that many content creators face in general, thus forming Bookstagrammer into a certain person in Instagram. Based on that problem, this paper discusses the motive of Indonesian Bookstagrammer, communication experience and behaviour of Indonesian Bookstagrammer on Instagram, and self-concept of Indonesian Bookstagrammer along with their activeness in bookstagram content-making and interacting on Instagram, with Symbolic Interactionism Theory to guide this research. This research is using qualitative approach, and phenomenological method to analyse the phenomenon that experienced by Bookstagramer according to their interpretation that they construct. The result of this study indicates that there are certain motives that encourage bookstagrammer to create bookstagram account and be consistent in a bookstagram world, bookstagram experiences and behaviour are also manifestation of all of their motives, and former self-concept and selfconcept that they want to show as a Bookstagrammer, and there is a change in the Indonesian Bookstagrammer as they use the Instagram constantly for any bookstagram activity such as content-making, and communicating with their audiences. Key words: Bookstagrammer, Instagram, Interpersonal Communication, Phenomenology, Symbolic Interactionism. Penggunaan media sosial sudah sangat membudaya, banyaknya pengguna media sosial dan kemudahan akses media sosial ini menjadi daya tarik tersendiri bagi individu untuk membagikan hal-hal yang menurut mereka penting. Hal tersebut juga mendorong terbentuknya kelompok-kelompok tertentu di media sosial tertentu, seperti bookstagrammer yang terbentuk di Instagram. bookstagrammer merupakan istilah yang muncul dari banyaknya para pecinta buku yang membagikan foto atau videonya mengenai buku di Instagram, beberapa bookstagrammer juga memiliki banyak pengikut sehingga mereka cukup dapat disebut sebagai selebgram atau influencer bagi para pecinta buku. Seiring dengan aktifnya penggunaan media sosial Instagram dan tuntutan content creator media sosial mendorong bookstagrammer untuk mengikuti tuntutan tidak tertulis yang banyak dijalani oleh content creator pada umumnya sehingga membentuk bookstagrammer menjadi pribadi tertentu di Instagram, maka dari itu penelitian ini membahas mengenai bagaimana motif para Bookstagrammer Indonesia, pengalaman dan perilaku komunikasinya di Instagram, dan konsep diri para Bookstagrammer Indonesia seiring dengan keaktifannya dalam membuat konten bookstagram dan berinteraksi di Instagram dengan Teori Interaksionisme Simbolik. Penelitian ini menggunakan pendekatan kualitatif, dan metode fenomenologi untuk menganalisis dan menggali pengalaman para bookstagrammer sesuai dengan konstruksi mereka. Hasil penelitian ini menunjukan bahwa terdapat motif-motif tertentu yang mendorong bookstagrammer membuat dan konsisten di dunia bookstagram, pengalaman dan perilaku bookstagrammer pun merupakan manifestasi dari motif-motif yang terbentuk, dan konsep diri awal serta konsep diri yang ingin ditunjukan, dan terdapat perubahan konsep diri seiring dengan penggunaan Instagram untuk segala kegiatan yang berkaitan dengan bookstagrammer terutama dalam hal interaksinya dengan audiens. Kata Kunci: Bookstagrammer, Fenomenologi, Instagram, Interaksionisme Simbolik, Komunikasi Interpersonal.
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