ANALISIS SEMIOTIKA PESAN MORAL PADA FILM “POSITIF” (Film Pendek Karya Hanung Bramantyo Pada Channel YouTube The Bramantyo Sebagai Media Edukasi Selama Pandemi Covid-19)

SUSANTO, GUNAWAN HADI (2022) ANALISIS SEMIOTIKA PESAN MORAL PADA FILM “POSITIF” (Film Pendek Karya Hanung Bramantyo Pada Channel YouTube The Bramantyo Sebagai Media Edukasi Selama Pandemi Covid-19). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted because of the similarities between “positive” films with the reality that has occured in indonesia until now, that is life of the indonesian people during Covid-19.The purpose of this study is to provide moral pictures dealing with Covid-19 and also educate to the public because a lot of content has started to appear on social media, several digital platforms present fake news about corona virus. This research using semiotika method. this research using critical paradigm. Data analys using semiotika charles sander peirce method. After doing research, literature revies and data analysis on positif movie, the researchers found forms of life's messages that represented in positif movie. Researchers succeeded in finding forms of messages in the media so that they can be a means of conveying messages to the public and the audience, film maker. Keywords : Educations, Covid-19, Semiotics, and Film Penelitian ini dilakukan karena adanya kesamaan antara film “Positif” dengan realita yang terjadi di Indonesia hingga saat ini,yaitu kehidupan masyarakat di Indonesia pada saat pandemi Covid-19 ini. Penelitian ini bertujuan untuk memberikan gambaran-gambaran untuk edukasi ke masyarakat karena mulai banyak konten yang bermunculan di media sosial, beberapa platfrom digital menyajikan berita bohong tentang virus corona. Penelitian ini menggunakan metode Semiotika. Selanjutnya, dalam penelitian ini menggunakan paradigma kritis, Teknis analisis data menggunakan metode Semiotika Charles Sander Peirce. Setelah dilakukan penelitian, kajian pustaka dan analisis data terhadap film “Positif”, peneliti berhasil menemukan bentuk-bentuk pesan pada media sehingga dapat menjadi sebuah sarana penyampain pesan kepada masyarakat dan para penikmat, pembuat film. Kata Kunci : Edukasi, Covid-19, Semiotika, dan Film

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 22 012
NIM/NIDN Creators:	44115120029
Uncontrolled Keywords:	Edukasi, Covid-19, Semiotika, dan Film
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	Dede Muksin Lubis
Date Deposited:	24 Jun 2022 02:44
Last Modified:	24 Jun 2022 02:44
URI:	http://repository.mercubuana.ac.id/id/eprint/63948

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