KOMUNIKASI INTERNAL INDUSTRI MAKANAN DAN MINUMAN (Studi Kasus Pola Komunikasi Internal di PT GarudaFood)

HARFIANA, EFFI (2017) KOMUNIKASI INTERNAL INDUSTRI MAKANAN DAN MINUMAN (Studi Kasus Pola Komunikasi Internal di PT GarudaFood). S2 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

The condition of PT GarudaFood Rancaekek, Sumedang, West Java Province during the period of 2015 decreased in terms of productivity, quality, and safety. In fact, these three points are the main core of the existence and sustains of manufacturing industries such as PT GarudaFood. One of the problems faced by the company is the internal communication patterns that bother the efforts of achievement of company goals. For example, communication messages are often not clearly receipt by employees at the lowest level. Similarly, what is the expectation and attention of employees at the lower level is not understood by superiors. Using qualitative descriptive approach using constructivist paradigm, this research uses interview and library study as data collection technique, while case study is applied as research design. The results of this study explain that sophisticated machines, or the implementation of modern-style management systems in the food and beverage industry are not quiet enough for the company to achieve any targets. Actually, an internal communications (communication pattern, participation, openness, decision making), are the most important things that very influent on the survival of a company. The more easier the message conveyed and receipt by the people, the more easier the effort to achieve common goals. Keywords: Internal communication, food and beverage industry, manufacturing

Item Type:	Thesis (S2)
Call Number CD:	CDT-552-17-078
NIM/NIDN Creators:	55212120082
Uncontrolled Keywords:	Internal communication, food and beverage industry, manufacturing. Corporate and Marketing Communications, CORCOM
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions:	Pascasarjana > Magister Ilmu Komunikasi
Depositing User:	RIA SYAFITRI
Date Deposited:	21 Jun 2022 06:19
Last Modified:	22 Jun 2022 04:05
URI:	http://repository.mercubuana.ac.id/id/eprint/63774

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