PERDANA, ALDO EZVAN DIARY (2020) PERANCANGAN KAMPANYE STOP BODY SHAMING DI INSTAGRAM UNTUK REMAJA. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
STOP BODY SHAMING CAMPAIGN PROJECT FOR TEENAGERS ALDO EZVANDIARY PERDANA NIM 42316210021 ABSTRACT Body shaming is the act of making fun of other people's bodies. Both to joke or really insult. Body shaming victims are often fat women. But this also applies to men and those who are thin. Mocking activities are also increasingly common on social media, which often turns into cyberbullying. Social standards and habits that have been passed down for generations have made body shaming often seen as something normal. In fact, the impact of this behavior can be very dangerous both physically and mentally the person who receives it. Therefore it is necessary to have a campaign whose aim is to invite or change the perception that body-shaming is not something that can be considered paltry. Stop Body Shaming is a campaign through instagram @stop.nyinyir which aims to educate that body-shaming is not something that should be making fun of, by making visual content strategies with illustrations that attract the interest of the audience. Keywords : body shaming, teenager, instagram, social media PERANCANGAN KAMPANYE STOP BODY SHAMING DI INSTAGRAM UNTUK REMAJA Aldo Ezvandiary Perdana NIM 42316210021 ABSTRAK Body shaming adalah tindakan mengolok-olok bentuk tubuh orang lain. Baik dengan tujuan bercanda atau benar-benar menghina. Korban body shaming sering kali adalah wanita gemuk. Namun hal ini juga berlaku untuk kaum pria dan mereka yang bertubuh kurus. Kegiatan mengolok-olok juga semakin sering terjadi di media sosial, yang tak jarang berubah menjadi cyberbullying. Standar sosial dan kebiasaan yang sudah turun temurun dilakukan membuat body shaming sering dipandang sebagai sesuatu yang biasa. Padahal, dampak perilaku ini bisa sangat berbahaya baik secara fisik maupun mental orang yang menerimanya. Oleh sebab itu perlu adanya suatu kampanye yang tujuannya untuk mengajak atau mengubah persepsi bahwa body shaming ini bukan lah hal yang bisa di anggap sepele. Stop Body Shaming adalah sebuah kampanye melalui instagram @stop.nyinyir yang bertujuan untuk memberikan edukasi bahwa body shaming ini bukanlah hal yang patut remehkan, dengan membuat strategi konten visual dengan illustrasi yang menarik minat para audiens. Kata Kunci : body shaming, remaja, instagram, media sosial
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FDSK/DKV 20 007 |
| NIM/NIDN Creators: | 42316210021 |
| Uncontrolled Keywords: | Kata Kunci : body shaming, remaja, instagram, media sosial |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 13 Jun 2022 03:31 |
| Last Modified: | 13 Jun 2022 03:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/63211 |
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