CRISTINA, CYNTHIA (2010) RENCANA BISNIS UNTUK PENDIRIAN PABRIK GULA RAFINASI DI DAERAH CILEUNGSI, BOGOR – JAWA BARAT. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
There is a big opportunity to have bisnis on a sugar industry in Indonesia. Because, base on the data, the level of sugar consumption in Indonesia is always increase along with the accretion of Indonesian people while the growth of level of production capacity every year still can’t fulfilled all of the need of a sugar consumption. Therefore, the strategy to build a refine sugar factory is the best strategy from SWOT analysis? And is it feasible by looking of the financial aspect? The methods that are used to analyst the industrial data trend, factory budgeting data, and others are Accounting Rate of Return, Interest Rate of Return, Payback Period, Net Present Value and Profitability Index. Based on SWOT analisis, business plan for building up the refine sugar factory is the best strategy. And after being analyst by using the Capital Budgeting Methods, that this plan is feasible and can be executed. Where the result of the analysis are Pay Back Period = 4 years 3 months (project executed), NPV = Rp.839.354.809.779,- (project executed), ARR > ROI (project executed), IRR > cost of capital (project executed), and PI >1 (project executed).Peluang untuk berbisnis pada industri gula di Indonesia masih besar. Sebab berdasarkan dari data yang ada, tingkat konsumsi gula di Indonesia terus meningkat setiap tahunnya sejalan dengan pertambahan penduduk sementara tingkat pertumbuhan jumlah kapasitas produksi tiap tahunnya masih tidak dapat memenuhi akan semua kebutuhan akan konsumsi gula di Indonesia. Akan tetapi, apakah strategi pendirian pabrik gula rafinasi ini merupakah strategi terbaik menurut analisa SWOT? Dan apakah pendirian pabrik gula rafinasi ini feasible jika dilihat dari aspek keuangan? Metode yang digunakan untuk penganalisaaan data trend industri, data anggaran pabrik, dan lain sebagainya adalah dengan metode perhitungan Accounting Rate of Return, Interest Rate of Return, Payback Period, Net Present Value dan Profitability Index. Berdasarkan SWOT analisis, rencana bisnis pendirian pabrik gula rafinasi ini merupakan strategi terbaik. Dan setelah dianalisa dengan memakai metode capital budgeting, maka rencana bisnis ini dinilai feasible dan dapat dijalankan. Dimana hasil analisa tersebut adalah Pay Back Period = 4 tahun 3 bulan => proyek diterima, NPV = Rp.839.354.809.779,- => proyek diterima, ARR lebih besar dari ROI => proyek diterima, IRR lebih besar dari cost of capital => proyek diterima, PI > 1 => proyek diterima.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-10-212 |
| NIM/NIDN Creators: | 55108110034 |
| Uncontrolled Keywords: | MKU, MANAJEMEN KEUANGAN |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 07 Jun 2022 03:35 |
| Last Modified: | 14 Jul 2022 06:40 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/62764 |
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