TUGAS AKHIR PERANCANGAN DESAIN INTERIOR SHOWROOM BMW MOTORRAD JAKARTA

WIBOWO, ILHAM PRASETYO (2020) TUGAS AKHIR PERANCANGAN DESAIN INTERIOR SHOWROOM BMW MOTORRAD JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Showroom is one of the supporting facilities for buying and selling transportation means that have a role in attracting visitors to come to the showroom and see the vehicles that visitors will buy. In designing the interior of a showroom that meets the standards to facilitate the sale and purchase of vehicles. Service satisfaction to consumers is a major concern in designing a showroom in order to increase vehicle buying and selling activities. Various kinds of services provided to consumers also provide more satisfaction. The showroom design that is less attractive can affect the interest of visitors so that visitors hesitate to come to the showroom. With this research, it aims to be able to produce a BMW Motorrad Showroom design by prioritizing the interior design side so that it can attract more visitors and can provide supporting facilities to support comfort for service recipients or consumers from the BMW Motorrad showroom and workshop itself. So that visitors who come to the showroom feel facilitated when coming to the showroom. Keywords: Design, Interior, Showroom, BMW Motorrad Showroom menjadi salah satu penunjang jual beli sarana transportasi yang memliki peran dalam menarik minat pengunjung untuk datang berkunjung ke showroom dan melihat kendaraan yang akan di beli oleh pengunjung. Perancangan interior sebuah showroom yang memenuhi standar untuk memfasilitasi jual beli kendaraan, Kepuasan pelayanan terhadap konsumen menjadi perhatian utama dalam perancangan showroom guna meningkat aktiftas jual beli kendaraan. Berbagai macam pelayanan yang di berikan kepada konsumen turut memberikan kepuasan yang lebih. Desain showroom yang kurang menarik dapat mempengaruhi minat pengunjung sehingga pengunjung ragu untuk datang ke showroom. Dengan adanya penelitian ini bertujuan untuk Dapat menghasilkan rancangan Showroom BMW Motorrad dengan mengedepankan sisi desain interiornya agar lebih bisa menarik pengunjung dan Dapat menyediakan fasilitas pendukung untuk menunjang kenyamanan bagi penerima pelayanan atau konsumen dari showroom dan bengkel BMW motorrad sendiri. Agar para pengunjung yang datang ke showroom merasa terfasilitasi ketika datang ke showroom. Kata Kunci : Perancangan, Interior, Showroom, BMW Motorrad

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