HUBUNGAN ANTARA CELEBRITY WORSHIP DENGAN SELF – ACCEPTANCE PENGGEMAR BTS DALAM BTS CAMPAIGN LOVEMYSELF

Sari, Faridah Dyah Permata (2021) HUBUNGAN ANTARA CELEBRITY WORSHIP DENGAN SELF – ACCEPTANCE PENGGEMAR BTS DALAM BTS CAMPAIGN LOVEMYSELF. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan celebrity worship, dengan self -acceptance penggemar BTS dalam campaign BTS lovemyself. Penelitain ini menggunakan metode kuantitatif dengan jumlah sampel sebanyak 211 orang penggemar BTS berusia 15- 40 tahun. Alat ukur yang digunakan adalah celebrity atitute scale (CAS) yang di kembangkan oleh McCutcheon dan USAQ (unconditional self – acceptance questionare) scale dari Chamberlain, J.M & Haaga, D.A.F. Analisa data dalam penelitian ini menggunakan pearson correlation. Hasil penelitian menunjukkan terdapatada hubungan negatif yang signifikan antara variable celebrity worship dengan self – acceptance dengan (r = -.223). Hasil penelitian ini menunjukan bahwa semakin rendah self – acceptance maka semakin tinggi celebrity worship pada penggemar BTS. Hasil penelitian ini diharapkan dapat memberikan gambaran pada penggemar BTS, untuk meningkatkan self-love sehingga para penggemar BTS semakin mampu menerima dirinya (self – acceptance) Kata kunci: Celebrity Worship, Self-Acceptance, Self-love This study aims to determine whether there is a relationship between celebrity worship and self-acceptance BTS fans in BTS campaign love myself. This study uses quantitative methods with a total sample of 211 BTS fans aged 15-40 years. The measuring instrument used is the celebrity atitute scale (CAS) developed by McCutcheon and the USAQ (unconditional self-acceptance questionnaire) scale from Chamberlain, J.M & Haaga, D.A.F. Data analysis in this study using Pearson correlation. The results showed that there was a significant negative relationship between the celebrity worship variable and self-acceptance with (r = -.223) (p>0.05). The results of this study indicate that the lower the self-acceptance, the higher the celebrity worshiping BTS fans. The results of this study are expected to provide an overview of BTS fans, to increase self-love so that BTS fans are able to accept themselves (self- acceptance) Keywords: Celebrity Worship, Self - Acceptance, Self - Love

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