MAULANA, BAYU (2019) DESAIN ULANG KARAKTER DAN PEMBUATAN ACTION FIGURE PADA KOMIK EXES. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Toys in Big Indonesian Dictionary is a tool used to play. The word toy has many meanings for us to judge. Mostly in the life of the toy society only objects that are often used for children only. Not all toys are designed for children but there are also toys that are designed for adult hobbies. Opportunities for toys business in Indonesia is wide open for all of us. Because 75% of toys products circulating in the country are foreign products (alamtelefon, 2017). We as the nation's generation should be able to compete with overseas products that already control the market in our country. Opportunities in competing and creating the work of the nation's children to make writers move to participate in toy business competition. By having the advantages of Exes products the author believes that local action figure toy products can compete with foreign action figure toys. Keyword: Action figure, Toys, Hobby, Business Competition Mainan dalam Kamus Besar Bahasa Indonesia merupakan alat yang digunakan untuk bermain. Kata mainan mempunyai banyak makna untuk kita menilainya. Kebanyakan di dalam kehidupan masyarakat mainan hanya objek yang sering di pergunakan untuk anak-anak saja. Tidak semua mainan di desain untuk anak-anak tetapi ada juga mainan yang di desain untuk hoby orang dewasa. Peluang untuk usaha mainan di Indonesia terbuka lebar bagi kita semua. Karena 75% produk mainan yang beredar di dalam negeri merupakan produk asing (alamtelefon,2017). Kita sebagai generasi bangsa harusnya dapat bersaing dengan produk-produk luar negeri yang sudah menguasi pasar dinegeri kita. Peluang dalam bersaing dan menciptakan hasil karya anak bangsa membuat penulis bergerak untuk ikut andil dalam persaingan bisnis mainan. Dengan mempunyai kelebihan produk Exes penulis yakin bahwa produk mainan action figure lokal dapat bersaing dengan mainan action figure luar negeri. Kata Kunci: Action figure, Mainan, Hobi, Persaingan Bisnis
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