Mardiyanti, Dita (2021) PENGARUH ONLINE CONSUMER REVIEW (OCR), WEBSITE QUALITY DAN PRICE PERCEPTION TERHADAP PURCHASE INTENTION PADA E-COMMERCE SHOPEE (Studi Empiris Pada Masyarakat Wilayah DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Online Consumer Review, Website Quality, dan Price Perception Terhadap Purchase Intention pada Online Marketplace Shopee. Metode pengambilan sampel dengan metode Accidental Sampling dengan sampel 120 responden yaitu masyarakat Wilayah DKI Jakarta. Metode analisis yang digunakan adalah analisis kuantitatif serta pengujian hipotesis. Teknik analisis yang digunakan menggunakan Partial Least Square. Hasil penelitian ini menunjukan bahwa Online Consumer Review, Website Quality dan Price Perception berpengaruh positif dan signifikan terhadap Purchase Intention pada online marketplace Shopee Kata kunci : Online Consumer Review, Website Quality, Price Perception, Purchase Intention
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43116120256 |
| Uncontrolled Keywords: | Online Consumer Review, Website Quality, Price Perception, Purchase Intention. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MYTHA ALVIANA SARI |
| Date Deposited: | 20 Apr 2022 03:51 |
| Last Modified: | 20 Apr 2022 03:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60205 |
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