PERANCANGAN BRANDING “PATTBAG”

AMANTO, BAGUS PRIYO (2019) PERANCANGAN BRANDING “PATTBAG”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PATTBAG is a fashion brand that sells women’s bag. These products are unique because it uses pattern which are inspired by Indonesian traditional’s textiles. The products are sold online through e-commerce website and promotions on Instagram. PATTBAG as a brand needs a proper branding to compete in the market. For that purpose, the writer decided to design a branding for PATTBAG. It includes logo, visual identities, and a few promotional items and shipping needs. Just like it’s own pattern that PATTBAG uses, the creation of the branding uses the same visual strategy, that is simplification and stylization through refrences as the mean to design the visuals. The logo and visual identities should refer to the visual strategy. The writer’s hopeful that with this project, PATTBAG would be able to compete against other competitors with the visualization of it’s own values and essence, and at last could help the brand to put up it’s image to the mass and the marketing target. Keywords : Brand, Branding, Image PATTBAG adalah sebuah brand fashion yang menjual produk tas wanita. Tas ini memiliki nilai jual yang unik, dimana pattern yang digunakan adalah pattern yang terinspirasi dari kain khas Indonesia. Produk PATTBAG dijual secara online melalui website e-commerce dan promosi melalui Instagram. Brand PATTBAG ini membutuhkan sebuah branding untuk dapat bersaing di pasaran. Oleh karena itu dibuatlah perancangan branding untuk brand PATTBAG. Terkait desain perancangan, penulis merancang logo, identitas visual, serta beberapa media promosi dan penjualan. Sesuai dengan pattern yang digunakan pada PATTBAG, perancangan visual ini menggunakan strategi visual simplifikasi dan stilisasi dalam pembentuk desain visualnya. Logo dan identitas visual setiap media pendukung mengacu pada strategi visual tersebut. Diharapkan dengan karya perancangan ini brand PATTBAG dapat mampu bersaing dengan kompetitor lain di pasaran, dengan membawa nilai-nilai brand yang sesuai dalam keseluruhan visualnya, serta memudahkan brand untuk menetapkan citra yang ditampilkan pada masyarakat dan target pasarnya. Kata Kunci: Brand, Branding, Fashion, Citra

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 19 084
NIM/NIDN Creators: 42315010095
Uncontrolled Keywords: Brand, Branding, Fashion, Citra
Subjects: 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 13 Apr 2022 04:26
Last Modified: 13 Apr 2022 04:26
URI: http://repository.mercubuana.ac.id/id/eprint/59828

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