VIDEO PROMOSI JASA SERVICE HANDPHONE “MR.FIXGADGET” DI MEDIA ONLINE

ANDIKA, HERU (2019) VIDEO PROMOSI JASA SERVICE HANDPHONE “MR.FIXGADGET” DI MEDIA ONLINE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Advertising always evolves following civil society, technology, and social in society. Visual communication as a force in a messaging strategy is seen as a language, than the visual of an ads includes a sign structure that has a meaning of promotional video advertisement as creative foundation because in the wake of engaging creative concepts and strategies so as to be able to manifest itself with a powerful message. The problem in the review is how to create a promotional campaign with a short duration but can be understood easily and preciesly. The goal is to be able to give a message that will convey the attention of audiences. Media is defined based on media habits, media effectiveness, and cost efficiency. Ads visualization is relize by developing illustrations video. Videography techniques and storyline are used to reinforce the meaning. Keywords: Video Promotion, Advertising, Online Media, services. and combining video, logo, and tagline along with the background where media used Iklan selalu berkembang mengikuti peradaban masyarakat, teknologi, dan sosial di masyarakat. Komunikasi visual sebagai kekuatan dalam strategi penyampaian pesan dipandang sebagai bahasa, maka visual iklan mencakup struktur tanda yang memiliki makna. Iklan video promosi sebagai pijakan kreatif karena dalam perncangan melibatkan konsep – konsep dan strategi kreatif sehingga mampu mewujudkan karya yang memberikan pesan yang kuat. Adapun masalah yang di kaji yaitu bagaimana membuat iklan promosi dengan durasi pendek tetapi dapat dimengerti dengan mudah dan tepat. Tujuannya agar mampu berdasarkan pertimbangan kebiasaan media, efektifitas media, dan efisiensi biaya. Visualisasi iklan diwujudkan dengan mengembangkan ilustrasi dan menggabungkan video, logo, dan tagline disertai latar tempat. Media yang digunakan adalah visual berupa video. Teknik videografi dan alur cerita digunakan untuk memperkuat makna. Kata Kunci: Video Promotion, Iklan, Media Online, Services

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 19 080
NIM/NIDN Creators: 42313010179
Uncontrolled Keywords: Video Promotion, Iklan, Media Online, Servi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.15 Instruction Services/Jasa Instruksi
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 13 Apr 2022 04:04
Last Modified: 13 Apr 2022 04:04
URI: http://repository.mercubuana.ac.id/id/eprint/59821

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