YANSYAH, ALI FITRI (2019) PERANCANGAN DESAIN VISUAL BRANDING LITHIUM CLOTH. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Current development and technology development really affect our current lifestyle, one of them wich is fashion. And along the evolve of technology, more clothing will appear. This causes people being confused to chose one Brand with another Brand. Therfore the role of branding is very important for a business or industry, where branding is used as a identity of the corporate, building umage or belief, ofrms of promotion and attractiveness, and controlling the market. And brandung can provide good benefits for businesses or product offerd. As in the Lithium Clothing business, there are currently a lot of clothing businesses, especially streetwear clothing in various regions in Indonesia. Although basically the same, these clothings have their own concepts and ways of branding their business, so consumers can choose clothings that have a brand in accordance with the personality or desires of the consumers themselves, through the visual branding displayed. Key Word : Brand, visual branding, clothing business Perkembangan zaman dan teknologi sangat mempengaruhi gaya hidup saat ini, salah satu nya adalah fashion. Dengan seiring berkembangnya teknologi semakin banyak juga usaha Clothingan yang bermunculan. Hal ini menyebabkan masyarakat menjadi bingung untuk membedakan Brand yang satu dengan Brand yang lainnya. Maka dari itu peran branding sangatlah penting bagi sebuah usaha atau industri, dimana branding digunakan sebagai pembeda, membangun citra atau keyakinan, bentuk promosi dan daya tarik, serta pengendali pasar. Serta branding dapat memberikan manfaat yang baik bagi usaha ataupun produk yang ditawarkan. Seperti pada usaha Lithium clothing, saat ini banyak sekali usaha clothing terutama jenis clothing streetwear di berbagai daerah di Indonesia. Walaupun pada dasarnya sama, clothingan ini memiliki konsep dan cara tersendiri dalam mem branding usaha mereka, sehingga konsumen pun dapat memilih clothingan yang memiliki brand sesuai dengan kepribadian ataupun keinginan dari konsumen itu sendiri, melalui visual branding yang ditampilkan. Kata Kunci : Brand, visual branding, usaha clothing.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 19 077 |
| NIM/NIDN Creators: | 42315010087 |
| Uncontrolled Keywords: | Brand, visual branding, usaha clothing. |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.4 Pure and Applied Design and Decoration/Desain Dekorasi Murni dan Terapan |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 13 Apr 2022 03:41 |
| Last Modified: | 13 Apr 2022 03:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59815 |
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