DEWI, MEILINDA KUSUMA (2019) PERANCANGAN DESAIN LOGO PADA PERUSAHAAN JASA HAJJATAN.COM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In order to develop its business the company Hajjatan.com conducts a verified system on the company, to provide alternative services to consumers and avoid the company's dependence on one particular service, so that the company can increase and maximize its sales profit. For that, the company is deemed necessary to do a logo redesign to produce a new logo that is expected to be able to influence the company's brand image. The purpose of this design is to produce a corperate identity design that is compatible with Hajjatan.com so that it is better known to wider partners and new customers. Designing supporting media that is able to image representative, systematic and integrated company performance, so as to build a strong company image in accordance with the vision and mission of Hajjatan.com. This visual identity design is expected to be able to build the image of Hajjatan.com to the audience, and to be able to increase Hajjatan.com's sales power with other e-commerce companies. Key Word: Visual identity, E-commerce, Hajjatan.com, Visual branding Dalam rangka mengembangkan bisnisnya perusahaan Hajjatan.com melakukan sistem diverifikasi pada perusahaan, untuk memberikan alternatif jasa pada konsumen dan menghindari ketergantungan perusahaan terhadap satu jasa tertentu, sehingga perusahaan dapat meningkatkan dan memaksimalkan laba penjualannya. Untuk itu, perusahaan dirasa perlu melakukan suatu perancangan redesain logo untuk menghasilkan logo baru yang diharapkan dapat mampu mempengaruhi citra merek perusahaan. Tujuan perancangan ini adalah menghasilkan rancangan corperate identity yang sesuai dengan Hajjatan.com agar lebih dikenal dengan mitra dan customer baru yang lebih luas. Merancang media media pendukung yang mampu mencitrakan kinerja perusahaan yang representative, tersistem, dan terintegrasi, sehingga dapat membangun images perusahaan yang kuat sesuai visi dan misi Hajjatan.com. Dengan adanya perancangan identitas visual ini diharapkan mampu membangun citra Hajjatan.com pada audience, dan mampu meningkatkan daya penjualan Hajjatan.com dengan perusahaan perusahaan e-commerce lain. Kata Kunci: Identitas visual, E-commerce, Hajjatan.com, Visual branding
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