PENGARUH HARGA,KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG PALM BAY

LEONARDHO, LEONARDHO (2020) PENGARUH HARGA,KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG PALM BAY. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to determine the effect of price, service quality and promotion on customer satisfaction. The object of this research is visitors to the Palm Bay pool. This research was conducted on 100 respondents using google form. Using a quantitative approach, the data analysis used was statistical analysis in the form of multiple linear regression (SPSS). The results of this study indicate that test T prices, service quality and promotion have a significant effect on customer satisfaction. Keywords: price, service quality and promotion of customer satisfaction Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen. Objek penelitian ini adalah pengunjung kolam renang Palm Bay. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan google form.Dengan menggunakan pendekatan kuantitatif, analisis data yang digunakan adalah analisis statistik dalam bentuk regresi linier berganda (SPSS). Hasil penelitian ini menunjukkan bahwa secara uji T harga, kualitas pelayanan dan promosi berpengaruh siginifikan terhadap kepuasan konsumen. Kata kunci: harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen

Item Type: Thesis (S1-Sarjana)
NIM: 43114010106
Uncontrolled Keywords: harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 31 Oct 2020 07:54
Last Modified: 31 Oct 2020 07:54
URI: http://repository.mercubuana.ac.id/id/eprint/57920

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