LARASATI, PUTRI RIZKI (2021) PENGARUH TRUST, PERCEIVED EASE OF USE, DAN SECURITY TERHADAP INTENTION TO USE UANG ELETRONIK PADA APLIKASI OVO. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Tujuan utama dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat penggunaan uang eletronik pada aplikasi ovo dengan menggunakan pendekatan deskriptif kuantitatif. Data dalam penelitian diperoleh dari 140 responden yang merupakan masyarakat pengguna aplikasi ovo di jakarta. Analisis data dalam penelitian ini menggunakan metode alternatif dari structural equation modeling (SEM) yaitu partial least square (PLS). Tahap pertama dalam penelitian ini untuk menguji validitas pertanyaan setiap variabel berikut dengan reliabilitasnya. Tahap kedua menguji hubungan antara trust, perceived ease to use dan security terhadap intention to use. Hasil dari penelitian ini menyatakan bahwa variabel trust berpengaruh positif dan signifikan terhadap intention to use, variabel perceived ease to use berpengaruh positif dan signifikan terhadap intention to use dan variabel security berpengaruh positif dan signifikan terhadap intention to use. Kata Kunci: Trust, Perceived Ease to Use, Security, Intention to Use.The main purpose of this study was to find out the factors that influence the interest in the use of electronic money in ovo applications by using a descriptive quantitative approach. Data in the study was obtained from 140 respondents who are users of ovo application in Jakarta. Data analysis in this study using alternative method of structural equation modeling (SEM) is partial least square (PLS). The first stage in this study was to test the validity of each of the following variables with their reliability. The second stage tests the relationship between trust, perceived ease to use and security to intention to use. The results of this study stated that trust variables have a positive and significant effect on intention to use, ease to use variables have a positive and significant effect on intention to use and security variables have a positive and significant effect on intention to use. Kata Kunci: Trust, Perceived Ease to Use, Security, Intention to Use.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43116120203 |
| Uncontrolled Keywords: | Trust, Perceived Ease to Use, Security, Intention to Use.Trust, Perceived Ease to Use, Security, Intention to Use. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 09 Mar 2022 07:43 |
| Last Modified: | 09 Mar 2022 07:43 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57644 |
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