RAMADHANI, RIZKY (2020) ANALISA KELAYAKAN INDUSTRI FILLET LELE CRISPY. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Fillet Lele Crispy merupakan makanan yang menggunakan bahan baku fillet ikan lele yang sudah diolah dan siap makan. Aspek-aspek yang perlu dikaji dalam analisis kelayakan ini adalah aspek pasar, aspek teknik, aspek manajemen, aspek hukum dan aspek finansial. Dari segmentasi pasar, dapat dilihat dari aspek demografis dan perilaku karena dapat dikonsumsi oleh remaja, dewasa dan orangtua. Dari aspek teknik, usaha legend crispy ini memiliki distribusi yang bagus karena dapat langsung sampai ke konsumen dari pembuatnya langsung, sedangkan dari aspek manajemen masih terbilang sederhana, diperlukan peningkatan sistem manajerial untuk kelangsungan usaha dalam waktu panjang. Aspek hukum usaha, perizinannya sudah memenuhi kriteria yaitu memiliki surat izin tempat usaha dan izin dari kelurahan. Hasil analisis aspek finansial melalui metode penilaian investasi dikatakan layak untuk dijalankan berdasarkan hasil analisis Break Even Point usaha ini adalah 12.757 pcs per tahun dengan harga jual sebesar Rp 14.000 per pcs. Nilai Net Present Value = Rp 406.385.852. Nilai Internal Rate of Return nya 174,4%. Pada nilai Payback Period 63 hari dan nilai Benefit Cost Ratio 21. Setelah dilakukan analisis dari aspek-aspek yang ada dalam studi kelayakan bisnis, usaha legend crispy ini dikatakan layak untuk didirikan. Kata Kunci: Studi Kelayakan, Break Even Point, Net Present Value, Internal Rate of Return, Payback Period, Benefit Cost Ratio. ABSTRACT Crispy Catfish Fillets are foods that use raw material for processed and ready to eat catfish fillets. The aspects that need to be studied in this feasibility analysis are market aspects, technical aspects, management aspects, legal aspects and financial aspects. From market segmentation, it can be seen from the demographic and behavioral aspects because it can be consumed by teenagers, adults and parents. From the technical aspect, this crispy legend business has a good distribution because it can directly reach the consumer from the maker directly, while from the management aspect it is still fairly simple, it requires an increase in managerial systems for long-term business continuity. The legal aspect of business, the permit has fulfilled the criteria, namely having a place of business permit and permit from the kelurahan. The results of the analysis of the financial aspects through the investment valuation method are said to be feasible to run based on the results of the Break Even Point analysis of this business is 12,757 pcs per year with a selling price of Rp 14,000 per pcs. Net Present Value = Rp 406,385,852. The Internal Rate of Return is 174.4%. The 63-day Payback Period value and the Benefit Cost Ratio value of 21. After an analysis of the aspects in the business feasibility study, this legend crispy business is said to be worth establishing. . Key Word : Feasibility Study, Break Even Point, Net Present Value, Internal Rate of Return, Payback Period, Benefit Cost Ratio.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FT/IND 20 019 |
| NIM/NIDN Creators: | 41618310115 |
| Uncontrolled Keywords: | Kata Kunci: Studi Kelayakan, Break Even Point, Net Present Value, Internal Rate of Return, Payback Period, Benefit Cost Ratio. |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.4 Research; Statistical Methods/Riset; Metode Statistik > 001.42 Reseach Methods/Metode Riset |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 08 Mar 2022 05:26 |
| Last Modified: | 08 Mar 2022 05:26 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57448 |
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