RAMADANI, RISKI (2020) ANALISIS PENGARUH FOOD VLOGGER, CONTENT OF VLOG DAN E – WOM TERHADAP MINAT WISATAWAN BERKUNJUNG KE KOTA PALEMBANG (Kajian Masyarakat di Jakarta). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Food Vlogger, Content of Vlog dan E-Wom Terhadap Minat Wisatawan Berkunjung ke Kota Palembang. Data yang digunakan adalah data primer menggunakan kuesioner yang disebar kepada 150 responden yang tinggal di Jakarta dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan convenience sampling.Skala Pengukuran dalam penelitian ini menggunakan skala likert dan data diolah menggunakan metode SEM-PLS (Structural Equation Modelling-Partial Least Square). Hasil dari penelitian ini menunjukkan bahwa Food Vlogger dan Electronic Word of Mouth (E-Wom) berpengaruh positif dan signifikan terhadap minat berkunjung. Sementara Content of Vlog berpengaruh positif tidak signifikan terhadap minat berkunjung Kata Kunci : Food Vlogger, Content of Vlog dan Electronic Word Of Mouth (E- WOM), Minat Berkunjung, Kota Palembang. This study aims to determine and analyze the influence of Food Vlogger, Content of Vlog and Electronic Word of Mouth (E-WOM) on the decision to visit Ijen Crater Nature Tourism Park Banyuwangi . The primary data used in this research are the questionnaires distributed to 150 respondents who lives in Jakarta. calculate based on the Hair formula. The sampling method uses convience sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. The Measurement Scale in this study uses a likert scale and data analyze method using SEM-PLS (Structural Equation Modeling- Partial Least Square). The result of this study indicated that Food Vlogger and Electronic Word of Mouth has a positive and significant effect on visit intention. Meanwhile, Content of Vlog a positive and insignificant effect on visit intention. Keyword : Food Vlogger, Content of Vlog, Electronic Word Of Mouth (E-WOM), Visit Intention, Palembang City.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43116110221 |
| Uncontrolled Keywords: | Food Vlogger, Content of Vlog, Electronic Word Of Mouth (E-WOM), Visit Intention, Palembang City.Food Vlogger, Content of Vlog dan Electronic Word Of Mouth (E- WOM), Minat Berkunjung, Kota Palembang. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 07 Mar 2022 07:01 |
| Last Modified: | 08 Mar 2022 05:27 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57345 |
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