Sunandar, Aris (2020) ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE, DAN MOTIVASI WISATAWAN TERHADAP MINAT BERKUNGJUNG KE TAMAN NASIONAL WAKATOBI. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis Pengaruh Electronic Word of Mouth, Destination Image, dan Motivasi Wisatawan terhadap Minat Berkunjung ke Taman Nasional Wakatobi. Metode penelitian yang digunakan dalam penelitian ini adalah melalui pendekatan kuantitatif. Populasi dalam penelitian ini adalah Masyarakat Jakarta dan sekitarnya yang mengetahui objek wisata Taman Nasional Wakatobi Sulawesi Tenggara. Pada penelitian ini, karena populasi tidak terbatas maka pengambilan sampel menggunakan rumus Hair et al. Untuk pengumpulan data dari berbagai sumber, penelitian ini menggunakan teknik pengumpulan data kuisioner. Analisis data dalam penelitian ini menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa (1) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Minat Berkunjung, (2) Destination Image berpengaruh positif dan signifikan terhadap Minat Berkunjung, (3) Motivasi Wisawatan berpengaruh positif dan signifikan terhadap Minat Berkunjung. Kata Kunci: Minat Berkunjung, Electronic Word of Mouth, Destination Image, Motivasi Wisatawan This study aims to analyze the effect of the Electronic Word of Mouth, Destination Image, and Tourist Motivation on Visiting Interest in Wakatobi National Park. The research method used in this research is through a quantitative approach. The population in this study is the people of Jakarta and surrounding who know the tourist attraction of Wakatobi National Park in Southeast Sulawesi. In this study, because the population is not limited, the sampling used the formula Hair et al. For data collection from various sources, this study used a questionnaire data collection technique. Data analysis in this study used the Partial Least Square (PLS) method. The results showed that (1) Electronic Word of Mouth has a positive and significant effect on Visiting Interest, (2) Destination Image has a positive and significant effect on Visiting Interest, (3) Visiting Motivation has a positive and significant effect on Visiting Interest. Keyword: Visiting Interest, Electronic Word of Mouth, Destination Image, Tourist Motivation
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43115110187 |
| Uncontrolled Keywords: | Minat Berkunjung, Electronic Word of Mouth, Destination Image, Motivasi Wisatawan, Visiting Interest, Electronic Word of Mouth, Destination Image, Tourist Motivation |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MYTHA ALVIANA SARI |
| Date Deposited: | 07 Mar 2022 06:01 |
| Last Modified: | 07 Mar 2022 06:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57327 |
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