RAHMALIA, RAHMALIA (2021) AKTIVITAS KOMUNIKASI LEMBAGA SOLIDARITAS PEREMPUAN DALAM MENCEGAH TINDAK KEKERASAN TERHADAP PEREMPUAN. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Lembaga Solidaritas Perempuan (SP) sebagai organisasi feminis yang memperjuangkan hak-hak perempuan dalam konteks isu seperti penindasan, ketidakadilan, dan kekerasan. Penelitian ini bertujuan untuk mengetahui aktivitas komunikasi Lembaga Solidaritas Perempuan dalam Mencegah tindak kekerasan terhadap Perempuan. Teori yang digunakan dalam penelitian ini sesuai dengan fokus penelitian yaituteori S-M-C-R model oleh Berlo yang merupakan istilah Source (Sumber), M (Message), C (Channel), R (Receiver). Teori ini menjelaskan bagaimana Komunikator (sumber) menyampaikan pesan kepada khalayak (komunikan) melalui Saluran (Channel) tertentu agar pesan tersebut diterima oleh khalayak Metode yang digunakan dalam penelitian ini adalah kualitatif dengan Metode Studi Kasus Paradigma Post-Positivisme. Teknik pengumpulan data dilakukan dengan wawancara. Penelitian ini bertujuan untuk mengetahui Aktivitas Komunikasi yang dilakukan Lembaga Solidaritas Perempuan dalam mencegah tindak kekerasan terhadap perempuan. Hasil yang diperoleh penelitian iniAktivitas komunikasi yang dilakukan Lembaga Solidaritas Permpuan melalui media sosial instagram dan media masa. Lembaga Solidaritas Perempuan memiliki divisi advokasi kasus yang secara langsung untuk menangani kasus-kasus kekerasan dan kasus lainnya Kata Kunci :Public Relations, AktivitasKomunikasi, Solidaritas Perempuan, Tindakan Kekerasan Pada Perempuan Lembaga Solidaritas Perempuan (SP) as a feminist organization that fights for women's rights in the context of issues such as oppression, injustice, and violence. This study aims to determine the communication activities of the Women's Solidarity Institute in Preventing acts of violence against women. The theory used in this study is in accordance with the research focus, namely the S-M-C-R model theory by Berlo which is the term Source (Source), M (Message), C (Channel), R (Receiver).This theory explains how communicators (sources) deliver messages to audiences (communicants) through certain channels so that the message is received by the audience. The method used in this research is qualitative with Case Study Method and Post-Positivism Paradigm. The data collection technique was done by interview. This study aims to determine the Communication Activities carried out by the Women's Solidarity Institute in preventing acts of violence against women. The results obtained from this study are communication activities carried out by Lembaga Solidaritas Perempuan through social media Instagram and mass media. Lembaga Solidaritas Perempuan has direct case advocacy to handle cases of violence and other cases Key Words :Public Relations, Communicatin Activity, Solidaritas Perempuan, Violence Against Women.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44216120025 |
| Uncontrolled Keywords: | Public Relations, AktivitasKomunikasi, Solidaritas Perempuan, Tindakan Kekerasan Pada Perempuan, Public Relations, Communicatin Activity, Solidaritas Perempuan, Violence Against Women. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | MYTHA ALVIANA SARI |
| Date Deposited: | 07 Mar 2022 03:34 |
| Last Modified: | 07 Mar 2022 03:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57266 |
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