RATNAYANTI, PUTRI (2020) PENGARUH DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN MEMPERHATIKAN HARGA, PROMOSI, DAN KUALITAS PELAYANAN (Pada Wahana Rekreasi Dufan). S1 thesis, Universitas Mercu Buana.
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Abstract
The purpose of this study is to see the effect of tourist attraction on revisiting interest by paying attention to price, promotion, and service quality. The subject of this research is the Dufan Recreation Center. The sampling technique in this study is convenience sampling. Respondents in this study were 210 respondents from the community who had visited the Dufan Recreation Center. The approach used in this research is the Structural Equation Model (SEM) with the Smart-PLS analysis tool. The results of this study indicate that the positive price variable is not significant towards tourist attraction, promotion has a significant positive effect on tourist attraction, service quality has a significant positive effect on tourist attraction, price has a significant positive effect on revisit intention, promotion has a significant positive effect on revisit intention. Again, positive service quality is not significant for Revisit intention, Tourist Attraction has a significant positive effect on Revisit intention. Keywords: Price, Promotion, Quality of Service, Tourist Attraction, Revisit intention Tujuan dari penelitian ini untuk mengetahui Pengaruh Daya Tarik Wisata terhadap Minat Berkunjung Kembali dengan memperhatikan Harga, Promosi, dan Kualitas Pelayanan. Subjek pada penelitian ini adalah pada Wahana Rekreasi Dufan. Teknik pengambilan sampel dalam penelitian ini yaitu Convenience Sampling. Responden dalam penelitian ini sebanyak 210 responden dari masyarakat yang pernah mengunjungi Wahana Rekreasi Dufan. Pendekatan yang di gunakan pada penelitian ini adalah Struktural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian ini menunjukkan bahwa Variabel Harga positif tidak signifikan terhadap Daya Tarik Wisata, Promosi berpengaruh positif signifikan terhadap Daya Tarik Wisata, Kualitas Pelayanan berpengaruh positif signifikan terhadap Daya Tarik Wisata, Harga berpengaruh positif signifikan terhadap Minat Berkunjung Kembali, Promosi berpengaruh positif signifikan terhadap Minat Berkunjung Kembali, Kualitas Pelayanan positif tidak signifikan terhadap Minat berkunjung Kembali, Daya Tarik Wisata berpengaruh positif signifikan terhadap Minat Berkunjung Kembali. Kata kunci : Harga, Promosi, Kualitas Pelayanan, Daya Tarik Wisata, Minat Berkunjung Kembali.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 20 084 |
| NIM/NIDN Creators: | 43116010152 |
| Uncontrolled Keywords: | Harga, Promosi, Kualitas Pelayanan, Daya Tarik Wisata, Minat Berkunjung Kembali. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 02 Mar 2022 08:23 |
| Last Modified: | 08 Mar 2022 01:42 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57108 |
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