MEDIA KIT SEBAGAI PENUNJANG PROMOSI KLINIK RAHDIYAN

MARFADIRA, AFFI ANDRIKA (2018) MEDIA KIT SEBAGAI PENUNJANG PROMOSI KLINIK RAHDIYAN. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ii MEDIA KIT AS A PROMOTIONAL SUPPORT FOR RADHIYAN CLINIC Affi Andrika Marfadira 42314210016 ABSTRACT Indonesia is one country with a fairly high number of pets. Data 2016 shows that the market share of pets in Indonesia reached 15.6% in Southeast Asia. From these phenomena, current businesses like pet shops, animal salons, and animal clinics, are increasingly becoming more and more intense, and therefore a visual identity is needed to distinguish it from other businesses. One of the business in this area and doesn’t yet have a clear identity is Radhiyan Pet and Care. Currently, Radhiyan Pet & Care's visual identity is only a logo, therefore, this design will create mascots, colors and taglines in accordance with Radhiyan Pet & Care, then applied to some media to strengthen Radhiyan Pet & Care's visual identity and as a promotional support. Keywords : Visual Identity, Animal Clinic, Media Kit, Promotion MEDIA KIT SEBAGAI PENUNJANG PROMOSI KLINIK RAHDIYAN Affi Andrika Marfadira 42314210016 ABSTRAK Indonesia merupakan salah satu negara dengan jumlah hewan peliharaan yang cukup tinggi. Data tahun 2016 menunjukan bahwa pangsa pasar hewan peliharaan di Indonesia mencapai 15,6% di Asia Tenggara. Dari fenomena tersebut, saat ini usaha-usaha seperti pet shop, salon hewan, dan klinik hewan, semakin banyak dan membuat persaingan semakin ketat, oleh karena itu dibutuhkan sebuah identitas visual untuk membedakannya dari usaha lain. Salah satu jasa yang bergerak dibidang ini dan belum memiliki identitas yang jelas adalah Radhiyan Pet and Care. Saat ini identitas visual yang dimiliki oleh Radhiyan Pet & Care hanya sebuah logo, oleh karna itu, perancangan ini akan membuat maskot, warna, dan tagline yang sesuai dengan Radhiyan Pet & Care, kemudian akan diaplikasikan kebeberapa media untuk memperkuat identitas visual Radhiyan Pet & Care dan sebagai penunjang promosi. Kata Kunci : Identitas Visual, Klinik Hewan, Media Kit, Promosi

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV 18 008
NIM/NIDN Creators: 42314210016
Uncontrolled Keywords: Kata Kunci : Identitas Visual, Klinik Hewan, Media Kit, Promosi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: siti maisyaroh
Date Deposited: 26 Feb 2022 06:35
Last Modified: 26 Feb 2022 06:35
URI: http://repository.mercubuana.ac.id/id/eprint/56864

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