MULYANI, SUNDARI (2020) PENGARUH CARRYING CAPACITY PERCEPTION, DAYA TARIK WISATA DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG KE TWA KAWAH IJEN BANYUWANGI. S1 thesis, Universitas Mercu Buana.
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Abstract
This study aims to determine and analyze the influence of Carrying Capacity Perception, Tourist Attraction and Electronic Word of Mouth (E-WOM) on the decision to visit Ijen Crater Nature Tourism Park Banyuwangi . The primary data used in this research are the questionnaires distributed to 160 respondents who are the members of the Mountaineer Community group listed on Instagram and whose have visited the Ijen Crater Nature Tourism Park Banyuwangi. calculate based on the Hair formula. The sampling method uses convience sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. The Measurement Scale in this study uses a likert scale and data analyze method using SEM-PLS (Structural Equation Modeling-Partial Least Square). The result of this study indicated that Carrying Capacity Perception, Tourism Attraction and Electronic Word of Mouth has a positive and significant effect on decision to visit. Keyword : Carrying Capacity Perception, Tourism Attraction, Electronic Word Of Mouth (E-WOM), Decision to Visit, Ijen Crater. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Carrying Capacity Perception, Daya Tarik Wisata dan E-WOM terhadap keputusan berkunjung ke taman wisata alam Kawah Ijen Banyuwangi. Data yang digunakan adalah data primer menggunakan kuesioner yang disebar kepada 160 responden yang tergabung dalam grup komunitas pendaki gunung di Instagram dan pernah berkunjung ke Kawah Ijen dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan convenience sampling. Skala Pengukuran dalam penelitian ini menggunakan skala likert dan data diolah menggunakan metode SEM-PLS (Structural Equation Modelling-Partial Least Square). Hasil dari penelitian ini menunjukkan bahwa Carrying Capacity Perception, Daya Tarik Wisata dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan berkunjung. Kata Kunci : Carrying Capacity Perception, Daya Tarik Wisata, Electronic Word Of Mouth (E-WOM), Keputusan Berkunjung, Kawah Ijen.
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