PENGARUH STORE ATMOSPHERE, SALES PROMOTION DAN EMOTIONAL SHOPPING TERHADAP IMPULSE BUYING BEHAVIOR (Study Kasus Pada Gerai Uniqlo Mall PIK)

CANDRA, CANDRA (2020) PENGARUH STORE ATMOSPHERE, SALES PROMOTION DAN EMOTIONAL SHOPPING TERHADAP IMPULSE BUYING BEHAVIOR (Study Kasus Pada Gerai Uniqlo Mall PIK). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Store Atmosphere, Sales Promotion and Emotional Shopping on Impulse Buying Behavior. The population in this study is the PIK branch of UNIQLO consumers, with a sample of 200 respondents. Analysis of the data used is SEM (Structural Equation Model) using LISREL. The results showed that Store Athmoshpere had no significant effect on Impulse Buying Behavior, then the sales promotion variable had a positive and significant effect on Impulse Buying Behavior and the emotional shopping variable had a positive and significant effect on Impulse Buying Behavior. Keywords: Store Atmosphere, Sales Promotion, Emotional Shopping, Impulse Buying BehaviorThis study aims to determine the effect of Store Atmosphere, Sales Promotion and Emotional Shopping on Impulse Buying Behavior. The population in this study is the PIK branch of UNIQLO consumers, with a sample of 200 respondents. Analysis of the data used is SEM (Structural Equation Model) using LISREL. The results showed that Store Athmoshpere had no significant effect on Impulse Buying Behavior, then the sales promotion variable had a positive and significant effect on Impulse Buying Behavior and the emotional shopping variable had a positive and significant effect on Impulse Buying Behavior. Keywords: Store Atmosphere, Sales Promotion, Emotional Shopping, Impulse Buying Behavior Penelitian ini bertujuan untuk mengetahui Pengaruh Store Atmosphere, Sales Promotion dan Emotional Shopping Terhadap Impulse Buying Behavior. Populasi dalam penelitian ini yaitu konsumen UNIQLO cabang PIK, dengan sampel sebanyak 200 responden. Analisis data yang digunakan adalah SEM (Structural Equation Model) dengan menggunakan LISREL. Hasil penelitian menunjukkan bahwa Store Athmoshpere tidak berpengaruh signifikan terhadap Impulse Buying Behavior, kemudian variabel sales promotion berpengaruh positif dan signifikan terhadap Impulse Buying Behavior dan variabel emotional shopping berpengaruh positif dan signifikan terhadap Impulse Buying Behavior. Kata Kunci : Store Atmosphere, Sales Promotion, Emotional Shopping, Impulse Buying Behavior

Item Type: Thesis (S1-Sarjana)
NIM: 43114120207
Uncontrolled Keywords: Store Atmosphere, Sales Promotion, Emotional Shopping, Impulse Buying BehaviorStore Atmosphere, Sales Promotion, Emotional Shopping, Impulse Buying Behavior
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.2 Plant Management/Manajemen Pabrik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 14 Jul 2020 07:34
Last Modified: 14 Jul 2020 07:34
URI: http://repository.mercubuana.ac.id/id/eprint/56378

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