SUDANA, MUHAMMAD ILHAM (2018) PENGARUH EFEKTIVITAS WEBSITE pegipegi.com DAN TINGKAT KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN UNTUK KEBUTUHAN INFORMASI HARGA PROMOSI KAMAR HOTEL (Studi Kasus pada Mahasiswa Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to determine the effect of Website Effectiveness, level of confidence, with Satisfaction of Information Needs. The object of this research was conducted on Regular Student Management S1 Force 2013. There were 78 respondents as saturated samples which are Student Management S1 Force 2013 and the method of data collection is by using questionnaires. The results of this research indicate that the variable effectiveness Websites positive and significant impact to the satisfaction of Information Needs Promotion Price Room and confidence positive and significant effect on the Information Needs Satisfaction Promotion Price Satisfaction Hotel rooms. Keywords: Website Effectiveness, level of confidence, Satisfaction of Information Needs Penelitian ini bertujuan untuk mengetahui pengaruh Efektivitas Website, Tingkat Kepercayaan, terhadap Kepuasan Kebutuhan Informasi. Objek penelitian ini dilakukan pada Mahasiswa Reguler Manajemen S1 Angkatan 2013. Terdapat 78 responden sebagai sampel jenuh yang merupakan Mahasiswa Manajemen S1 dan metode pengambilan data adalah dengan menggunakan kuesioner. Hasil penelitian ini menunjukkan bahwa variabel Efektivitas Website berpengaruh positif dan signifikan terhadap Kepuasan Kebutuhan Informasi Harga Promosi Kamar dan Tingkat Kepercayaan berpengaruh positif dan signifikan terhadap Kepuasan Kebutuhan Informasi Harga Promosi Kamar Hotel. Kata Kunci: Efektivitas Website, Tingkat Kepercayaan, Kepuasan Kebutuhan Informasi.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43113010095 |
| Uncontrolled Keywords: | Efektivitas Website, Tingkat Kepercayaan, Kepuasan Kebutuhan Informasi. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.5 Consumer Cooperatives/Koperasi Konsumen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 18 Feb 2022 01:33 |
| Last Modified: | 18 Feb 2022 01:33 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/56360 |
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