“Perancangan food photography sebagai media promosi makanan beku @Azzikra.foods.Joglo pada aplikasi Instagram”

AMBIYA, ADRI (2020) “Perancangan food photography sebagai media promosi makanan beku @Azzikra.foods.Joglo pada aplikasi Instagram”. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Promotional act is something that is very important for any brand as it helps with sales and helps to raise income. Promotions nowadays still include printed items and television ads, but also effective with the use of social media and the internet to help with sales. Azzikrafoods is a brand that sells frozen foods since 2018. Through dozens of agents and branches, Azzikra spread to lots of places in Indonesia. Unfortunately, with the vast amount of business brances, Azzikra didn’t supply their branches with proper promotional items to use that forced each of them to make their own promotional items. Azzikrafoods Joglo, is one of those. The store has been doing well and wanted to gain even more sales through the use of Instagram. Promotions has been done, but it seems the designs were not good enough to appeal to the mass, thus a redesign is needed. Kata Kunci: Promotion, Foods, Instagram Pada laporan perancangan ini, penulis mengambil kasus Azzikrafoods cabang Joglo, dimana cabang ini memiliki penjualan toko yang baik, namun ingin melebarkan penjualannya melalui sosial media Instagram. Promosi sudah dilakukan namun pemilik merasa kurang tertarik, maka dari itu dibuatlah Redesain desain promosi ini. Kata Kunci: Promosi, Makanan, Instagram

Item Type: Thesis (S1-Sarjana)
NIM: 42315010033
Uncontrolled Keywords: Promosi, Makanan, Instagram
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.05 Data Processing Computer Applications/Pengolahan Data Aplikasi Komputer
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 11 May 2020 05:46
Last Modified: 11 May 2020 05:46
URI: http://repository.mercubuana.ac.id/id/eprint/55139

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