“ANALISIS RESEPSI DALAM PROGRAM SALIHA DI NET TV”

KARTIKA, DIAN FATMA (2019) “ANALISIS RESEPSI DALAM PROGRAM SALIHA DI NET TV”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is based on the background of NET TV which has an informative program that attracts the attention of Indonesian Muslim youth. NET TV, which recently, aired an inspiring Islamic program, namely SALIHA. The researcher chose SALIHA as the object of research because the program had strong interactions with Muslim youth in Indonesia. So that researchers are interested in conducting research because the SALIHA program discusses Islamic content that has a different concept from other Islamic programs. The purpose of this study is to describe the meaning of the SALIHA program on NET TV. The theory used in this study is Stuart Hall's theory with a qualitative descriptive research approach. The research method is Reception Analysis. Reception Study Analysis uses the criteria of media text readers, namely Dominant Readers (dominant hegemonic position), Negotiated Readers (negotiated code / position), and operational code / position. The results of this study in general can be concluded that the meaning of the audience for the SALIHA program falls into the dominant category (dominant hegemonic position). Audiences can make decisions freely about the meaning of the SALIHA program. Keywords: Television Program, Muslimah, Islamic Religion Penelitian ini di latar belakangi oleh NET TV yang memiliki program acara yang informatif dan menarik perhatian remaja muslimah Indonesia. NET TV yang belum lama ini, menayangkan program Islami yang menginspirasi, yaitu SALIHA. Peneliti memilih SALIHA menjadi objek penelitian karena program tersebut memiliki interaksi yang kuat dengan remaja muslimah di Indonesia. Sehingga peneliti tertarik untuk melakukan penelitian karena program acara SALIHA membahas mengenai konten Islami yang memiliki konsep berbeda dengan program-program Islami lainya. Tujuan penelitian ini untuk mendeskripsikan pemaknaan terhadap program acara SALIHA di NET TV. Teori yang digunakan dalam penelitian ini adalah teori Stuart Hall dengan pendekatan penelitian Deskriptif Kualitatif. Metode penelitian ialah Analisis Resepsi. Analisis Studi Resepsi menggunakan kriteria pembaca teks media yaitu Pembaca Dominan (dominant hegemonic position), Pembaca Negosiasi (negotiated code/position), dan Pembaca Oposisi (operational code/position). Hasil penelitian ini secara umum dapat disimpulkan bahwa pemaknaan khalayak terhadap program acara SALIHA masuk ke dalam kategori Dominan (dominant hegemonic position). Khalayak dapat mengambil keputusan secara bebas terhadap pemaknaan program acara SALIHA. Kata kunci : Program Televisi, Muslimah, Agama Islam

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 19 103
NIM/NIDN Creators: 44114320001
Uncontrolled Keywords: Program Televisi, Muslimah, Agama Islam
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.2 Programming for Specific Computers, for Specific Operating Systems, for Specific User Interface/Pemrograman untuk Tipe Komputer, Sistem Operasi dan Tampilan Antar Muka Pengguna Tertentu > 005.26 Programming for Digital Microcomputers/Pemrograman untuk Digital Micro Komputer
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 29 Jan 2022 03:38
Last Modified: 04 Mar 2023 07:15
URI: http://repository.mercubuana.ac.id/id/eprint/54914

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