ICHSAN, MUHAMMAD (2020) PENGARUH SHOPPING LIFESTYLE, HARGA, PAJAK PERTAMBAHAN NILAI, DAN DISCOUNT TERHADAP IMPULSE BUYING MASYARAKAT BERPENGHASILAN KENA PAJAK (Studi Pada Konsumen Sogo Department Store Jakarta Selatan). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganilisis pengaruh shopping lifestyle, harga, pajak pertambahan nilai, dan discount terhadap impulse buying masyarat berpenghasilan kena pajak. Penelitian ini menggunakan data primer yang diperoleh dari data kuesioner yang dibagikan kepada masyarakat dengan penghasilan kena pajak yang sedang berbelanja di Sogo Department Store. Teknik pengambilan sampel menggunakan purposive sampling. Teknik analisis menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23 dengan tingkat signifikansi 5%. Hasil penelitian ini menunjukkan bahwa secara simultan, variabel shopping lifestyle, harga, pajak pertambahan nilai, dan discount berpengaruh terhadap impulse buying masyarakat berpenghasilan kena pajak. Secara parsial variabel shopping life style, harga, pajak pertambahan nilai tidak berpengaruh terhadap impulse buying masyarakat berpenghasilan kena pajak. Variabel discount secara parsial berpengaruh terhadap impulse buying masyarakat berpenghasilan kena pajak. Hasil ini dibuktikan dari hasil uji simultan (F) dan hasil uji parsial (uji t) juga menunjukkan nilai signifikansi dari lima variabel bebas yang mendukung hipotesa. Kata kunci : Shopping Lifestyle, Harga, Pajak Pertambahan Nilai, Discount, Impulse Buying Masyarakat berpenghasilan Kena Pajak. This study aims to determine and analyze the influence of shopping life style, price, vat, and discount with impulse buying of people with taxable income. This study uses primary data obtained from questionnaire data distribute to respondents of people with taxble income who shopping in Sogo department store. The sampling technique uses purposive sampling. The analysis technique uses multiple linear regression analysis using SPSS version 23 with significance level 5%. The results of this study indicate that simultaneously, the variable implementation of shopping life style, price, vat, and discount on impulse buying of people with taxable income. Shopping life style, price, and vat partially not effects with impulse buying of people with taxable income. Discount partially effects with impulse buying of people with taxable income. This is evidenced from the results of the simultaneous test (F test) and the results of the partial test (t test) also show significant values of the four independent variables that support the hypothesis. Keywords : Shopping Lifestyle, Price, Vat, Discount, Impulse Buying of People with Taxable Income.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/AK. 20 008 |
| NIM/NIDN Creators: | 43215120307 |
| Additional Information: | Shopping Lifestyle, Harga, Pajak Pertambahan Nilai, Discount, Impulse Buying Masyarakat berpenghasilan Kena Pajak. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 336 Public Finance/Keuangan Negara |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 26 Jan 2022 23:08 |
| Last Modified: | 03 Feb 2022 03:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/54697 |
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