PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK, TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC ALL NEW HONDA PCX

WAHYUDI, SEPTYA (2020) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK, TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC ALL NEW HONDA PCX. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (377kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

Download (241kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (225kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (247kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (392kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (198kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (197kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (197kB) | Preview
[img] Text (BAB I)
10. BAB 1.pdf
Restricted to Registered users only

Download (307kB)
[img] Text (BAB II)
11. BAB 2.pdf
Restricted to Registered users only

Download (320kB)
[img] Text (BAB III)
12. BAB 3.pdf
Restricted to Registered users only

Download (279kB)
[img] Text (BAB IV)
13. BAB 4.pdf
Restricted to Registered users only

Download (445kB)
[img] Text (BAB V)
14. BAB 5.pdf
Restricted to Registered users only

Download (246kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (206kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (478kB)

Abstract

This research was conducted to analyze the effect of Product Quality, Price Perception, and Brand Image on the Purchase Decision of the All New Honda Pcx motorbike. The purpose of this study is 1) Knowing the effect of Product Quality on Purchasing Decisions. 2) Determine the effect of Price Perception on Purchasing Decisions. 3) Determine the influence of Brand Image on Purchasing Decisions. The data collection technique is done by questionnaire. The objects in this study were 133 respondents who had an All New Honda Pcx motor matic. Data in this study were analyzed using Smartpls 3.0. The results of this study indicate that Product Quality does not affect the Purchase Decision of All New Honda Pcx automatic motorcycles, while the Perception of Price and Brand Image has a significant positive effect on the Purchase Decision of All New Honda Pcx automatic motorcycles. Keywords: Product Quality, Price Perception, Brand Image, Purchasing Decisions Penelitian ini dilakuakan untuk menganalisis pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian motor matic All New Honda Pcx. Tujuan penelitian ini adalah 1) Mengetahui pengaruh Kualitas Produk terhadap Keputusan Pembelian. 2) Mengetahui pengaruh Persepsi Harga terhadap Keputusan Pembelian. 3) Mengetahui pengaruh Citra Merek terhadap Keputusan Pembelian. Adapun teknik pengumpulan data dilakukan dengan kuisioner. Objek dalam penelitian ini adalah 133 responden yang memiliki motor matic All New Honda Pcx. Data dalam penelitian ini dianalisis menggunakan Smartpls 3.0. Hasil dari penelitian ini menunjukan bahwa Kualitas Produk tidak berpengaruh terhadap Keputusan Pembelian motor matic All New Honda Pcx, sementara Persepsi Harga dan Citra Merek memiliki pengaruh positif signifikan terhadap Keputusan Pembelian motor matic All New Honda Pcx. Kata Kunci : Kualitas Produk, Persepsi Harga, Citra Merek, Keputusan Pembelian

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/371
NIM: 43114120189
Uncontrolled Keywords: Kualitas Produk, Persepsi Harga, Citra Merek, Keputusan Pembelian
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.4 International Commerce by Product and Service/Perdagangan Internasional oleh Produk dan Layanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 24 Feb 2020 03:55
Last Modified: 24 Feb 2020 03:55
URI: http://repository.mercubuana.ac.id/id/eprint/54372

Actions (login required)

View Item View Item