GAYA HIDUP PENGGEMAR DRAMA KOREA DIKALANGAN MAHASISWA (Studi Kasus: Universitas Mercu Buana, Gunadarma, dan Indraprasta PGRI) MAHASISWA (Studi Kasus: Universitas Mercu Buana, Gunadarma, dan Indraprasta PGRI)

WIJAYANTI, FEBRINA SRI (2020) GAYA HIDUP PENGGEMAR DRAMA KOREA DIKALANGAN MAHASISWA (Studi Kasus: Universitas Mercu Buana, Gunadarma, dan Indraprasta PGRI) MAHASISWA (Studi Kasus: Universitas Mercu Buana, Gunadarma, dan Indraprasta PGRI). S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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1. COVER.pdf

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2. LEMBAR PERSETUJUAN SKRIPSI.pdf

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3. LEMBAR TANDA LULUS SIDANG SKRIPSI.pdf

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4. LEMBAR PENGESAHAN PERBAIKAN SKRIPSI.pdf

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5. LEMBAR PERNYATAAN.pdf

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6. ABSTRAK.pdf

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7. KATA PENGANTAR.pdf

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8. DAFTAR ISI.pdf

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9. DAFTAR TABEL.pdf

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10. DAFTAR GAMBAR.pdf

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11. DAFTAR LAMPIRAN.pdf

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12. BAB I.pdf
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13. BAB II.pdf
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17. DAFTAR PUSTAKA.pdf
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18. LAMPIRAN.pdf
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Abstract

ABSTRAK Keberadaan Drama Korea tak dapat dipungkiri telah menjadi salah satu hiburan yang begitu digandrungi, bukan hanya bagi masyarakat Korea Selatan sendiri, penyebarannya telah berdampak ke beberapa Negara termasuk Indonesia. Seiring kepopulerannya, Drama Korea sebenarnya telah melalui beberapa tahap perjalanan yang kemudian membuatnya berhasil bertahan dan semakin besar. Kepopuleran Kdrama bukanlah suatu hal yang aneh karena tiba-tiba booming, K-drama booming karena berhasil membuat tayangan-tayangan drama yang memukau mata penontonnya, seiring kepopulerannya berakibat menimbulkan adanya penggemar Kdrama Lover yang berada di seluruh Negara termasuk di Indonesia. Keberadaan Drama Korea tak dapat dipungkiri telah menjadi salah satu hiburan yang begitu digandrungi, bukan hanya bagi masyarakat Korea Selatan sendiri, penyebarannya telah berdampak ke beberapa Negara termasuk Indonesia. Seiring kepopulerannya, Drama Korea sebenarnya telah melalui beberapa tahap perjalanan yang kemudian membuatnya berhasil bertahan dan semakin besar. Kepopuleran Kdrama bukanlah suatu hal yang aneh karena tiba-tiba booming, K-drama booming karena berhasil membuat tayangan-tayangan drama yang memukau mata penontonnya, seiring kepopulerannya berakibat menimbulkan adanya penggemar Kdrama Lover yang berada di seluruh Negara termasuk di Indonesia. Budaya pop yang sedang berada dalam masyarakat cenderung dianggap hanya sebagai dampak dari massa. Segala bentuk perkembangan peristiwa yang terjadi itu merupakan suatu kategori budaya popular. Kebudayaan popular K-drama sangat dinikmati oleh masyarakat, karena memiliki genre-genre maupun tema yang sangat disukai oleh para penggemarnya. Budaya pop yang sedang berada dalam masyarakat cenderung dianggap hanya sebagai dampak dari massa. Segala bentuk perkembangan peristiwa yang terjadi itu merupakan suatu kategori budaya popular. Kebudayaan popular K-drama sangat dinikmati oleh masyarakat, karena memiliki genre-genre maupun tema yang sangat disukai oleh para penggemarnya. Penelitian ini merupakan penelitian kualitatif. Menggunakan metode studi kasus dengan melakukan suatu pedekatan untuk mempelajari, menerangkan suatu kasus dalam konteksnya secara natural, tanpa adanya intervensi dari pihak luar. Teknik pengumpulan data yang dikunakan adalah teknik wawancara, dan teknik analisis dokumen. Penelitian ini merupakan penelitian kualitatif. Menggunakan metode studi kasus dengan melakukan suatu pedekatan untuk mempelajari, menerangkan suatu Berdasarkan hasil penelitian, gaya hidup mahasiswa mengalami perubahan dimana mereka rela menghabiskan waktunya untuk mencari informasi budaya pop Korea dari akibat menonton Drama Korea dan merubah gaya hidupnya diantaranya gaya berpakaian, dan gaya ber makeup. Walaupun mereka merasakan manfaatnya, akan tetapi dari analisa membuktikan bahwa telah terjadi sedikit pergeseran budaya yang harus diperhatikan oleh mahasiswa agar dapat membagi waktunya dalam menggemari drama Korea dengan tanggung jawab yang mereka miliki serta dapat membagi rasa cintanya terhadap budaya sendiri. Kata Kunci: Budaya Populer, Gaya Hidup, Penggemar Drama Korea. ABSTRACT The existence of the Korean drama has been one of the most popular displays of entertainment, not just for south Korean people, that its spread has affected several The existence of the Korean drama has been one of the most popular displays of entertainment, not just for south Korean people, that its spread has affected several countries including Indonesia. As it seems to be popular, the Korean drama has countries including Indonesia. As it seems to be popular, the Korean drama has actually gone through several stages of travel that have later helped it to survive and thrive. The popularity of k-dramas is not unusual because the boom suddenly, the kdrama boom is the success of making scenes that amaze the eyes of audiences, as popularity has led to more than a fan of k-drama around the country. actually gone through several stages of travel that have later helped it to survive and thrive. The popularity of k-dramas is not unusual because the boom suddenly, the kdrama boom is the success of making scenes that amaze the eyes of audiences, as popularity has led to more than a fan of k-drama around the country. Pop culture in which people are more likely to be regarded as simply an Pop culture in which people are more likely to be regarded as simply an impact of the masses. All forms of development of the events taking place are a popular cultural category. Popular k-drama culture is enjoyed by people, having genre-genres and themes that are popular with fans. impact of the masses. All forms of development of the events taking place are a popular cultural category. Popular k-drama culture is enjoyed by people, having genre-genres and themes that are popular with fans. It was qualitative research. Using the method of case studies by conducting the peapproach to study, explained the case in its context naturally, without any external intervention. A chewed data collection technique is interview techniques, and document analysis techniques. It was qualitative research. Using the method of case studies by conducting the peapproach to study, explained the case in its context naturally, without any external intervention. A chewed data collection technique is interview techniques, and document analysis techniques. According to studies, the student's lifestyle has changed in a way that they spend a lot of time looking at Korean pop culture for information from watching a Korean drama and changing their lifestyle to include clothing styles, makeup styles. Although they have benefited, however, analysis proves that there has been a small cultural shift that students must observe in order to share their time in echoing the Korean drama with the responsibilities they have and can share his love for their own culture. Keyword: Popular Culture, Lifestyle, Fans of Korean drama .

Item Type: Thesis (S1-Sarjana)
Call Number CD: FK/BRD 19 003
NIM: 44114210017
Uncontrolled Keywords: Budaya Populer, Gaya Hidup, Penggemar Drama Korea.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 03 Feb 2020 04:52
Last Modified: 03 Feb 2020 04:52
URI: http://repository.mercubuana.ac.id/id/eprint/54101

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