YULIANTI, IKA (2020) PENGARUH WORD OF MOUTH DAN PERSEPSI HARGA WISATA GUNUNG BROMO TERHADAP KEPUTUSAN BERKUNJUNG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Berkunjung ke lokasi wisata Gunung Bromo. Responden dalam penelitian ini adalah 140 wisatawan. Metode penarikan sampel yang digunakan adalah purposive sampling, yaitu pengambilan sampel berdasarkan kriteria yang tertentu. Metode pengumpulan data menggunakan metode survei dengan instrumen penelitian adalah kuesioner. Metode pengolahan data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa word of mouth berpengaruh positif terhadap keputusan wisatawan untuk berkunjung dan harga berpengaruh positif terhadap keputusan berkunjung ke wisata Gunung Bromo Kata kunci: word of mouth, persepsi harga, keputusan berkunjung This study aims to analyze the effect of Word of Mouth and Price Perception on the Decision to Visit Mount Bromo, This study was conducted on 140 respondents using a survey method and purposive sampling, sampling based on criteria determined by the researcher. Analysis of the data used is Partial Least Square. The results of this study indicate that word of mouth has a positive effect on visiting decisions and price has a positive effect on the decision to visit Mount Bromo tourism Keywords: word of mouth, price perception, decision to visit
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 20 294 |
| NIM/NIDN Creators: | 43116010236 |
| Additional Information: | word of mouth, persepsi harga, keputusan berkunjung |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 179 Other Ethical Norms/Norma Etika Lainnya > 179.1 Respect for Life and Nature/Kehidupan dan Alam |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 11 Jan 2022 22:43 |
| Last Modified: | 13 Apr 2022 07:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/54079 |
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