PENGARUH DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH DAN TOURISM ATTRACTION TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL PROVINSI JAWA TIMUR

AISSIYAH, YOSICHA PUTRI (2020) PENGARUH DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH DAN TOURISM ATTRACTION TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL PROVINSI JAWA TIMUR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Indonesia merupakan negara yang memiliki penduduk mayoritas muslim terbesar di dunia, selain itu Indonesia merupakan Negara yang kaya akan budaya dan destinasi wisata. Gaya hidup halal merupakan tren global, salah satu sektornya adalah wisata halal. Tujuan dilakukannya penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Citra Destinasi, Electronic Word of Mouth dan Atraksi Wisata terhadap minat berkunjung wisatawan ke destinasi wisata halal di Jawa Timur. Objek Penelitian ini adalah Generasi Z dengan jumlah sampel sebanyak 170 responden dengan teknik purposive sampling menggunakan alat analisis SEM-PLS. Hasil penelitian menunjukan bahwa seluruh variabel yaitu Citra Destinasi, Electronic Word of Mouth dan Atraksi Wisata memiliki pengaruh positive terhadap minat berkunjung. Variabel Atraksi Wisata memiliki nilai T- value terbesar dan diperkuat dengan nilai effect size yang berpengaruh parsial terbesar terhadap minat berkunjung, serta ada beberapa masukan yang mungkin dapat dipertimbangkan bagi Disbudpar Provinsi Jawa Timur yaitu perlu sedikit perbaikan atau peningkatan pada beberapa aspek-aspek lain yang kurang diperhatikan. Kata kunci: Citra Destinasi, Electronic Word of Mouth, Atraksi Wisata, Wisata Halal, Jawa Timur,Generasi Z, Minat Berkunjung. Indonesia is a country that has the largest Muslim majority population in the world, besides that Indonesia is a country rich in culture and tourist destinations. Halal Lifestyle is a global trend, one of the sectors is halal tourism. The purpose of this research is to find out and analyze the influence of Destination Image, Electronic Word of Mouth and Tourist Attraction on the interest of visiting tourists to halal tourist destinations in East Java. The object of this research is Generation Z with a total sample of 170 respondents using purposive sampling technique with the SEM-PLS analysis tools. The results showed that all variables Destination Image, Electronic Word of Mouth and Tourist Attraction had a positive influence on visiting interests. The Tourist Attraction variable has the largest T-value and is strengthened by the effect size value which has the biggest partial effect on visiting interest, and there are some inputs that might be considered for the Disbudpar of East Java Provinces, which need a little improvement in some other aspects that are not considered. Keywords: Destination Image, Electronic Word of Mouth, Tourism Attraction, Halal Tourism, East Java, Generation Z, Visiting Interest.

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