MARISA, CLARA (2019) PENGARUH DESTINATION IMAGE DAN FASILITAS TAMAN TERHADAP MINAT BERKUNJUNG KE RUANG TERBUKA HIJAU (RTH) DAN RUANG PUBLIK TERPADU RAMAH ANAK (RPTRA) KALIJODO. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk menganalisis Pengaruh Destination Image dan Fasilitas Taman terhapap Minat Berkunjung ke Ruang Terbuka Hijau (RTH) dan Ruang Publik Terpadu Ramah Anak (RPTRA) Kalijodo dan Populasi dalam penelitian ini adalah seseorang yang menyukai pariwisata dan jumlah populasi tidak diketahui. Sampel yang dipergunakan adalah sebanyak 150 responden, dihitung berdasarkan rumus Hair et al. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Destination Image berpengaruh positif dan signifikan terhadap Minat Berkunjung. Fasilitas Taman berpengaruh positif dan signifikan terhadap Minat Berkunjung. Kata Kunci : Destination Image, Fasilitas Taman, Minat Berkunjung, Ruang Terbuka Hijau (RTH), Ruang Publik Terpadu Ramah Anak (RPTRA), Kalijodo, Pariwisata This study aims to analyze the Effects of Destination Image and Garden Facilities on Interests Visiting Green Open Space (RTH) and Integrated Child Friendly Public Space (RPTRA) Kalijodo and the population in this study is someone who likes tourism and the population is unknown. The sample used was 150 respondents, calculated based on the formula Hair et al. The sampling method uses purposive sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square. This research proves that Destination Image has a positive and significant effect on Visit Interest. Park Facilities have a positive and significant effect on Visit Interest. Keywords: Destination Image, Park Facilities, Visit Interest, Green Open Space (RTH), Child Friendly Integrated Public Space (RPTRA), Kalijodo, Tourism
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