SUNDARI, SITI (2019) PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JASA TRANSPORTASI ONLINE GO-JEK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian jasa transportasi online. Responden penelitian ini adalah Mahasiswa Universitas Mercu Buana Jakarta yang menggunakan jasa transportasi online Go-Jek. Penelitian ini dilakukan terhadap 160 responden dengan menggunakan pendekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEM-P LS. Hasil penelitian ini menunjukkan bahwa secara uji t harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci : harga, promosi, keputusan pembelian The research aims to identity the influence of price and promotion purchasing decision transportation services. The respondends of this research are the students Mercu Buana Jakarta University online transportation services Go-Jek. This research was conducted with 160 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that price and promotion have positive and significant of purchasing decision. Keyword: price, promotion, purchasing decision
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 20 209 |
| NIM/NIDN Creators: | 43115010223 |
| Additional Information: | harga, promosi, keputusan pembelian |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 04 Jan 2022 07:32 |
| Last Modified: | 25 Mar 2022 03:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53513 |
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