FAKTOR-FAKTOR YANG DIPERHATIKAN UNTUK MENINGKATKAN KEPUASAN WISATAWAN PADA KEPULAUAN SERIBU

HAKIM, DESSY HAYATI (2020) FAKTOR-FAKTOR YANG DIPERHATIKAN UNTUK MENINGKATKAN KEPUASAN WISATAWAN PADA KEPULAUAN SERIBU. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
HAL COVER.pdf

Download (108kB) | Preview
[img]
Preview
Text (ABSTRAK)
ABSTRAK.pdf

Download (25kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
Lembar Pernyataan.pdf

Download (228kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
Lembar Pengesahan.pdf

Download (217kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
KATA PENGANTAR.pdf

Download (64kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
DAFTAR ISI.pdf

Download (34kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
DAFTAR TABEL.pdf

Download (56kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
DAFTAR GAMBAR.pdf

Download (25kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
DAFTAR LAMPIRAN.pdf

Download (22kB) | Preview
[img] Text (BAB I)
BAB I.pdf
Restricted to Registered users only

Download (284kB)
[img] Text (BAB II)
BAB II.pdf
Restricted to Registered users only

Download (250kB)
[img] Text (BAB III)
BAB III.pdf
Restricted to Registered users only

Download (352kB)
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Registered users only

Download (661kB)
[img] Text (BAB V)
BAB V.pdf
Restricted to Registered users only

Download (114kB)
[img] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (206kB)
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Registered users only

Download (898kB)

Abstract

This study aims to examine and analyze the effect of Tourist Attraction, Travel Motivation and e-WOM on the Visit Decision and its implications on the Tourist Satisfaction in the tourism industry. The questionnaire was given to tourists who had visited one of the islands in the Thousand Islands, namely Untung Jawa Island, obtained 150 respondents using purposive sampling technique. The method of analysis used in this study is Structural Equation Modeling (SEM). The data was processed with SmartPLS 3.0. The result confirm that; the Tourist Attraction is positively and significantly affect Visit Decision and Tourist Satisfaction; Travel Motivation is positively and significantly affect Visit Decision and Tourist Satisfaction; e-WOM is positively and significantly affect Visit Decision and Tourist Satisfaction; and Visit Decision is positively and significantly effect to Satisfaction Tourists. e-WOM is the biggest significant variabel in influencing the Tourist Satisfaction. Keywords: Tourist Attraction, Travel Motivation, e-WOM, Visit Decision and Tourist Satisfaction, SEM, PLS, Untung Jawa Island Tujuan penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Daya Tarik Wisata, Motivasi Perjalanan dan e-WOM terhadap Keputusan Berkunjung dan implikasinya terhadap Kepuasan Wisatawan di industri pariwisata. Kuesioner diberikan kepada wisatawan yang pernah mengunjungi salah satu pulau di Kepulauan Seribu, yakni Pulau Untung Jawa, diperoleh 150 responden dengan menggunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM). Data diproses dengan SmartPLS 3.0. Hasilnya mengkonfirmasi bahwa; Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Keputusan Berkunjung dan Kepuasan Wisatawan; Motivasi Perjalanan berpengaruh positif dan signifikan terhadap Keputusan Berkunjung dan Kepuasan Wisatawan; eWOM berpengaruh positif dan signifikan terhadap Keputusan Berkunjung dan Kepuasan Wisatawan; Keputusan Berkunjung berpengaruh positif dan signifikan terhadap Kepuasan Wisatawan. e-WOM merupakan variabel yang paling besar pengaruhnya terhadap Kepuasan Wisatawan. Kata kunci: Daya Tarik Wisata, Motivasi Perjalanan, e-WOM, Keputusan Berkunjung dan Kepuasan Wisatawan, SEM, PLS dan Pulau Untung Jawa.

Item Type: Thesis (S2)
NIM: 55117010007
Uncontrolled Keywords: Daya Tarik Wisata, Motivasi Perjalanan, e-WOM, Keputusan Berkunjung dan Kepuasan Wisatawan, SEM, PLS dan Pulau Untung Jawa.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 08 Jan 2020 08:01
Last Modified: 08 Jan 2020 08:01
URI: http://repository.mercubuana.ac.id/id/eprint/53366

Actions (login required)

View Item View Item