YULIANA, YULIANA (2020) AKTIVITAS PUBLIKASI KAMPANYE YUK NABUNG SAHAM TAHUN 2018 DI MEDIA SOSIAL TWITTER DALAM MEMBENTUK KESADARAN BAGI KAUM MILLENIAL. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1.Judul Skripsi-pdf.pdf Download (27kB) | Preview |
|
|
Text (ABSTRAK)
2.Abstrak Revisi-pdf.pdf Download (53kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3.Lampiran Surat Pernyataan Mahasiswa.pdf Download (48kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4.Lampiran Pengesahan.pdf Download (97kB) | Preview |
|
|
Text (KATA PENGANTAR)
5.Kata Pengantar-pdf.pdf Download (140kB) | Preview |
|
|
Text (DAFTAR ISI)
6.Daftar Isi Revisi1.pdf Download (104kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
7.Daftar Gambar-pdf.pdf Download (164kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
8. Daftar Lampiran-converted.pdf Download (21kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
9.BAB I -pdf.pdf Restricted to Registered users only Download (343kB) |
|
|
Text (BAB II)
10.BAB II Revisi2.pdf Restricted to Registered users only Download (319kB) |
|
|
Text (BAB III)
11.BAB III Revisi.pdf Restricted to Registered users only Download (311kB) |
|
|
Text (BAB IV)
12.BAB IV Revisi.pdf Restricted to Registered users only Download (613kB) |
|
|
Text (BAB V)
13.BAB V Revisi.pdf Restricted to Registered users only Download (105kB) |
|
|
Text (DAFTAR PUSTAKA)
14.Daftar Pustaka Revisi.pdf Restricted to Registered users only Download (104kB) |
|
|
Text (LAMPIRAN)
15.Lampiran.pdf Restricted to Registered users only Download (347kB) |
Abstract
The Yuk Nabung Saham Campaign is a campaign organized by PT Indonesia Stock Exchange. The campaign is to change the habit of saving into investing stocks regularly. PT Indonesia Stock Exchange conducts publicity activities on the social media Twitter campaign Yuk Nabung Shares which aims to form awareness for millennials. The publication activity of the Yuk Nabung Saham campaign uses Campaign theory. Where publication activities are conveyed through campaign planning, campaign stages, media space used and evaluations of campaign implementation. This research is a research that uses Positivism. And this research was conducted with in-depth interviews as primary data while secondary data used literature and documentation studies. Based on the research that has been done, the publication activities of the Yuk Nabung Saham campaign by the Indonesia Stock Exchange have run according to their functions quite well. And after it is done, the implementation of the campaign can increase public interest in stock investment. Keyword: Publications, campaigns, PR activities Kampanye Yuk Nabung Saham merupakan kampanye yang diselenggarakan oleh PT Bursa Efek Indonesia. Kampanye tersebut agar merubah kebiasaan menabung menjadi berinvestasi saham secara berkala. PT Bursa Efek Indonesia melakukan aktvitas publikasi di media sosial twitter kampanye Yuk Nabung Saham yang bertujuan membentuk kesadaran bagi kaum millenial. Aktivitas publikasi kampanye Yuk Nabung Saham ini menggunakan teori Kampanye. Dimana aktivitas publikasi disampaikan melalui perecanaan kampanye, tahapan-tahapan kampanye, media ruang yang digunakan dan adanya evaluasi dalam perlaksanaan kampanye. Penelitian ini merupakan penelitian yang menggunakan Pos-positivisme. Dan penelitian ini dilaksanakan dengan wawancara mendalam sebagai data primer sedangkan data sekunder menggunakan studi keperpustakaan dan dokumentasi. Bersadarkan penelitian yang telah dilakukan bahwa Aktivitas publikasi kampanye Yuk Nabung Saham oleh PT Bursa Efek Indonesia berjalan sesuai dengan fungsinya dengan cukup baik. Dan setelah dilakukan, penerapan kampanye dapat meningkat minat masyarakat akan investasi saham. Keyword : Publikasi, Kampanye, Aktivitas PR
Actions (login required)
 |
View Item |
