AKTIVITAS PUBLIKASI KAMPANYE YUK NABUNG SAHAM TAHUN 2018 DI MEDIA SOSIAL TWITTER DALAM MEMBENTUK KESADARAN BAGI KAUM MILLENIAL

YULIANA, YULIANA (2020) AKTIVITAS PUBLIKASI KAMPANYE YUK NABUNG SAHAM TAHUN 2018 DI MEDIA SOSIAL TWITTER DALAM MEMBENTUK KESADARAN BAGI KAUM MILLENIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The Yuk Nabung Saham Campaign is a campaign organized by PT Indonesia Stock Exchange. The campaign is to change the habit of saving into investing stocks regularly. PT Indonesia Stock Exchange conducts publicity activities on the social media Twitter campaign Yuk Nabung Shares which aims to form awareness for millennials. The publication activity of the Yuk Nabung Saham campaign uses Campaign theory. Where publication activities are conveyed through campaign planning, campaign stages, media space used and evaluations of campaign implementation. This research is a research that uses Positivism. And this research was conducted with in-depth interviews as primary data while secondary data used literature and documentation studies. Based on the research that has been done, the publication activities of the Yuk Nabung Saham campaign by the Indonesia Stock Exchange have run according to their functions quite well. And after it is done, the implementation of the campaign can increase public interest in stock investment. Keyword: Publications, campaigns, PR activities Kampanye Yuk Nabung Saham merupakan kampanye yang diselenggarakan oleh PT Bursa Efek Indonesia. Kampanye tersebut agar merubah kebiasaan menabung menjadi berinvestasi saham secara berkala. PT Bursa Efek Indonesia melakukan aktvitas publikasi di media sosial twitter kampanye Yuk Nabung Saham yang bertujuan membentuk kesadaran bagi kaum millenial. Aktivitas publikasi kampanye Yuk Nabung Saham ini menggunakan teori Kampanye. Dimana aktivitas publikasi disampaikan melalui perecanaan kampanye, tahapan-tahapan kampanye, media ruang yang digunakan dan adanya evaluasi dalam perlaksanaan kampanye. Penelitian ini merupakan penelitian yang menggunakan Pos-positivisme. Dan penelitian ini dilaksanakan dengan wawancara mendalam sebagai data primer sedangkan data sekunder menggunakan studi keperpustakaan dan dokumentasi. Bersadarkan penelitian yang telah dilakukan bahwa Aktivitas publikasi kampanye Yuk Nabung Saham oleh PT Bursa Efek Indonesia berjalan sesuai dengan fungsinya dengan cukup baik. Dan setelah dilakukan, penerapan kampanye dapat meningkat minat masyarakat akan investasi saham. Keyword : Publikasi, Kampanye, Aktivitas PR

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 233
NIM: 44212110093
Uncontrolled Keywords: Publikasi, Kampanye, Aktivitas PR
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.9 Political Campaigns/Kampanye Politik
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 06 Jan 2020 03:03
Last Modified: 23 Jan 2020 08:01
URI: http://repository.mercubuana.ac.id/id/eprint/53256

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