PERSEPSI MASYARAKAT TERHADAP TAYANGAN KONTES DANGDUT INDONESIA 2018 DI MNC TV (SURVEI TERHADAP WARGA PERUM SURADITA KECAMATAN CISAUK KABUPATEN TANGERANG

YOHARI, INA NURI (2019) PERSEPSI MASYARAKAT TERHADAP TAYANGAN KONTES DANGDUT INDONESIA 2018 DI MNC TV (SURVEI TERHADAP WARGA PERUM SURADITA KECAMATAN CISAUK KABUPATEN TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
[01] Halaman Judul.pdf

Download (53kB) | Preview
[img]
Preview
Text (ABSTRAK)
[02] Abstrak.pdf

Download (98kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
[03] Surat Pernyataan.pdf

Download (229kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
[04]Lembar Pengesahan.pdf

Download (264kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
[05] Kata Pengantar.pdf

Download (75kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
[06] Daftar Isi.pdf

Download (38kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
[07] Daftar Tabel.pdf

Download (33kB) | Preview
[img] Text (BAB I)
[11] Bab 1.pdf
Restricted to Registered users only

Download (244kB)
[img]
Preview
Text (DAFTAR GAMBAR)
[08] Daftar Gambar.pdf

Download (26kB) | Preview
[img] Text (BAB II)
[12] Bab 2.pdf
Restricted to Registered users only

Download (331kB)
[img]
Preview
Text (DAFTAR LAMPIRAN)
[10] Daftar Lampiran.pdf

Download (23kB) | Preview
[img] Text (BAB III)
[13] Bab 3.pdf
Restricted to Registered users only

Download (254kB)
[img] Text (BAB IV)
[14] Bab 4.pdf
Restricted to Registered users only

Download (517kB)
[img] Text (BAB V)
[15] Bab 5.pdf
Restricted to Registered users only

Download (115kB)
[img] Text (DAFTAR PUSTAKA)
[16] Daftar Pustaka.pdf
Restricted to Registered users only

Download (95kB)
[img] Text (LAMPIRAN)
[17] Lampiran.pdf
Restricted to Registered users only

Download (916kB)

Abstract

The restricted competition over audiences forced television stations to work hard to produce the best programs. The positive result is television shows are more diverse, ranging from news, films, soap operas, talk shows, trivia shows, gossip, music, talent shows, reality shows, and so on. In the early 2000s, television programs were dominated by a variety of talent shows. Kontes Dangdut Indonesia on MNCTV was the pioneer of dangdut talent shows in Indonesia that still exists, they just finished their 10th season. An entertaining show is certainly able to attract a lot of attention to its audience, and vice versa. If the show doesn’t attract the audience, it will be refused, both by the audience and advertisers. Public perception is very important in regards to dangdut music. If public perception leans more towards negativity, then dangdut music would cease to exist, as well as its shows. Based on these reasons, this research was conducted to divulge the public's perception of Kontes Dangdut Indonesia 2018 which aired on MNCTV. To find out how the public interprets Kontes Dangdut Indonesia on MNCTV over the stimulant that they received from the show. This research is a type of quantitative descriptive analysis, that uses a survey method, and proportional stratified random sampling as a sampling technique from 1102 families in Perum Suradita, Cisauk - Tangerang, that was calculated using the Taro Yamane formula with a 10% precision. 92 respondents were attained from this calculation. This research utilizes a questionnaire as a research instrument and the Likert scale as a measuring tool. This research concluded that public perception of Kontes Dangdut Indonesia 2018 on MNCTV showed a positive percentage of 69%. It’s known for the high level of structural factors with a percentage of 74%, and the level of functional factors with a percentage of 65%. Key words: Kontes Dangdut Indonesia, KDI, Perception Ketatnya persaingan memperebutkan pemirsa, memaksa stasiun televisi untuk bekerja keras memproduksi program acara yang menarik. Akibat positifnya adalah tayangan televisi yang menjadi beragam, mulai dari program acara berita, film, sinetron, talk show, kuis, gossip, musik, pencarian bakat, reality show, dan lain sebagainya. Pada awal tahun 2000-an, program acara televisi didominasi oleh beragam tayangan ajang pencarian bakat. Program Kontes Dangdut Indonesia menjadi pencetus ajang pencarian bakat dangdut di Indonesia dan yang masih bertahan sampai saati ini baru saja menyelesaikan musim ke 10. Program acara yang menarik tentunya mampu mengundang perhatian banyak bagi penontonnya, begitu juga sebaliknya apabila acara tidak dapat menarik audien maka acara tersebut akan ditinggalkan, baik para pemirsa maupun pemasang iklan di acara tersebut. Persepsi masyarakat sangat berpengaruh pada kemajuan musik dangdut. Jika persepsinya lebih banyak mengarah ke negatif, maka musik dangdut akan mati, begitu juga dengan program acaranya. Berdasarkan alasan tersebut, penelitian ini dilakukan untuk mengungkapkan persepsi masyarakat terhadap tayangan Kontes Dangdut Indonesia 2018 yang ditayangkan di MNCTV. Untuk mengetahui bagaimana interpretasi masyarakat yang menonton tayangan Kontes Dangdut Indonesia di MNCTV atas stimulus yang diterima dari tayangan tersebut. Tipe penelitian ini adalah deskriptif kuantitatif, dengan menggunakan metode survei dan menggunakan stratified proporsional random sampling sebagai teknik pengambilan sampel dari 1102 kepala keluarga di Perum Suradita kecamatan Cisauk Kabupaten Tangerang, diolah menggunakan rumus Taro Yamane dengan presisi 10% maka diperoleh sampel sebanyak 92 responden. Penelitian ini menggunakan kuesioner sebagai instrument penelitian dan skala likert sebagai alat ukur. Penelitian ini meyimpulkan bahwa persepsi masyarakat terhadap tayangan Kontes Dangdut Indonesia 2018 di MNCTV menunjukkan presentase yang positif sebesar 69%. Hal tersebut diketahui dari tingginya tingkat faktor struktural dengan presentase sebesar 74%, dan tingkat faktor fungsional dengan presentase sebesar 65%. Kata kunci: Kontes Dangdut Indonesia, KDI, Persepsi

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 13 131
Call Number: SK/41/19/040
NIM: 44114010249
Uncontrolled Keywords: Kontes Dangdut Indonesia, KDI, Persepsi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.52 Perception Theory/Teori Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 27 Dec 2019 01:17
Last Modified: 07 Jan 2020 02:28
URI: http://repository.mercubuana.ac.id/id/eprint/53067

Actions (login required)

View Item View Item