PENGARUH KUALITAS PELAYANAN, PROMOSI DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA CARREFOUR KARAWACI

FARADIBA, ANITA (2019) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA CARREFOUR KARAWACI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research reveals that there are four variables that aim to determine the effect of service quality, promotion, and impulse buying on the purchase decision at Carrefour Karawaci. Respondents in this study were people who had purchased products at Carrefour Karawaci. This research was conducted on 180 respondents using a quantitative approach. Analysis of the data used is multiple linear regression analysis with SPSS statistical software tools. The results of this study indicate three independent variables service quality, promotion, and impulse buying have a positive and significantly influence on the purchase decision at Carrefour Karawaci. Keywords: Service Quality, Promotion, Impulse Buying, Purchase Decision, Carrefour Karawaci. Penelitian ini mengungkapkan ada empat variabel yang bertujuan untuk mengetahui pengaruh kualitas pelayanan, promosi, dan impulse buying yang dirasakan terhadap keputusan pembelian pada Carrefour Karawaci. Responden pada penelitian ini adalah masyarakat yang sudah melakukan pembelian produk di Carrefour Karawaci. Penelitian ini dilakukan terhadap 180 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda dengan alat bantu software statistik SPSS. Hasil penelitian ini menunjukkan ketiga variabel independen yaitu kualitas pelayanan, promosi, dan impulse buying mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian pada Carrefour Karawaci. Kata Kunci: Kualitas Pelayanan, Promosi, Impulse Buying, Keputusan Pembelian, Carrefour Karawaci

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 512
NIM: 43115010158
Uncontrolled Keywords: Kualitas Pelayanan, Promosi, Impulse Buying, Keputusan Pembelian, Carrefour Karawaci
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Virda Syifa
Date Deposited: 13 Dec 2019 07:51
Last Modified: 07 Jan 2020 04:44
URI: http://repository.mercubuana.ac.id/id/eprint/52783

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