PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN UMUM (Perum) BULOG

FATMAWATI, RORO AYU (2019) PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN UMUM (Perum) BULOG. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 1. COVER.pdf Download (54kB) | Preview
Preview	Text (ABSTRAK) 2. abstrak.pdf Download (119kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 3. SURAT PERNYATAAN.pdf Download (155kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 4. lembar pengesahan.pdf Download (248kB) | Preview
Preview	Text (DAFTAR ISI) 6. daftara isi.pdf Download (162kB) | Preview
Preview	Text (DAFTAR TABEL) 8. daftar tabel.pdf Download (116kB) | Preview
Preview	Text (DAFTAR GAMBAR) 7. daftar gambar.pdf Download (109kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 9. daftar lampiran.pdf Download (108kB) | Preview
	Text (BAB I) 10 BAB I.pdf Restricted to Registered users only Download (230kB)
	Text (BAB II) 11. BAB II.pdf Restricted to Registered users only Download (338kB)
	Text (BAB III) 12. BAB III.pdf Restricted to Registered users only Download (350kB)
	Text (BAB IV) 13. BAB IV.pdf Restricted to Registered users only Download (547kB)
	Text (BAB V) 5. BAB V.pdf Restricted to Registered users only Download (111kB)
	Text (DAFTAR PUSTAKA) 14. Daftar Pustaka.pdf Restricted to Registered users only Download (124kB)
	Text (LAMPIRAN) 15. Lampiran.pdf Restricted to Registered users only Download (531kB)

Abstract

Perum BULOG is one of the State Owned Enterprises which engaged in the Logistics field and is in charge of managing the food self sufficiency in Indonesia. Perum BULOG famous for its Rastra (Beras Sejahtera) or Raskin (Beras Raskin) program that has given to the lower class of society. Many people stated that this program was very helpful for the poor, but the rice quality that has given to them must be improved again. People who receive this assistace program often complain that the rice which is obtained dirty, have a bad smell,and there is even a nail. This is what makes the public perceives. Perum BULOG by one eye, the existence of Perum BULOG begins to decline. Therefor, Perum BULOG tring to make the Corporate Social Responsibility (CSR) program to change the view of the community towards Perum BULOG. This program is named Rumah Pangan Kita (RPK). The purpose of this research is to find out the influence of CSR programs on the image of Perum BULOG, and to find out how much the impact of the CSR program has on the image of Perum BULOG. The Researcher used a sample probability sampling method .This research type is quantitative, with a positivistic paradigm. The research method used is survey. The data analysis technique used is bivariate test and simple linear regression. The conclusion that can be drawn from this study is the CSR program has an effect on the image of BULOG. This can be seen from the results of the t test and simple linear regression which states that the value of T count > T table, it means that Ho is rejected and Ha is accepted. And the magnitude of the coefficient of determination (R2) is 0.539, meaning that there is an influence of CSR programs of 53,9 % and the 46,1 % remaining is influenced by other variables that the researchers did not involve in this study. Keyword : Corporate Social Responsibility, impact, image. Perum BULOG adalah satu BUMN yang bergerak di bidang logistik, dan bertugas mengelola swasembada pangan di Indonesia. Perum BULOG terkenal dengan program rastra (beras sejahtera) atau raskin (beras miskin) yang diberikan kepada masyarakat menengah ke bawah. Banyak masyarakat yang menyatakan bahwa program ini sesunggahnya sangat membantu bagi masyarakat yang kurang mampu, namun kualitas beras yang diberikan hendakanya ditingkatkan kembali. Masyarakat yang menerima program bantuan ini sering mengeluhkan, bahwa beras yang diperoleh kotor; berbau apek; bahkan berkutu. Inilah yang kemudian membuat masyarakat memandang Perum BULOG sebelah mata, eksistensi Perum BULOG pun mulai menurun. Untuk itu, Perum BULOG mencoba membuat suatu program corporate social responcibility (CSR) untuk mengubah pandangan masyarakat terhadap Perum BULOG. Program ini diberi nama Rumah Pangan Kita (RPK). Adapun tujuan dilakukannya penelitian ini adalah untuk mengetahui adanya pengaruh program CSR terhadap citra Perum BULOG, dan mengetahui seberapa besar pengaruh program CSR tersebut terhadap citra Perum BULOG. Peneliti menggunakan metode penarikan sampel probabilitas sampling. Teknik analisis data yang digunakan adalah uji bivariate dan regresi linear sederhana. Kesimpulan yang dapat diambil dari penelitian ini adalah program CSR berpengaruh terhadap citra Perum BULOG. Hal tersebut terlihat dari hasil uji t dan regresi linear sederhana yang menyatakan bahwa nilai t hitung > t tabel, ini berarti Ho ditolak dan Ha diterima. Dan besarnya nilai koefisien determinasi (R2) adalah 0,539, artinya ada pengaruh program CSR sebesar 53,9 % dan sisanya 46,1% dipengaruhi oleh variabel lain yang tidak peneliti libatkan pada penelitian ini. Kata kunci: corporate social responcibility; pengaruh, citra

Actions (login required)

View Item