PENGARUH PROMOSI , CITRA MEREK DAN PERSEPSI KEMUDAHAN TERHADAP MINAT MENGGUNAKAN MOBILE PAYMENT GOPAY (study kasus di jakarta barat)

ROSDIANA, HOYA (2020) PENGARUH PROMOSI , CITRA MEREK DAN PERSEPSI KEMUDAHAN TERHADAP MINAT MENGGUNAKAN MOBILE PAYMENT GOPAY (study kasus di jakarta barat). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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2. SURAT PERNYATAAN.pdf

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Abstract

This research aimed to determine and analyze the influence of promotion, Brand Image, and Ease Perception on Interest using Gopay’s mobile payment in West Jakarta. This research uses the society respondents which using Gopay mobile payment located in West Jakarta. This Research used purposive sampling technique and obtained 170 respondent as samples. The data analysis method uses Multiple Linear Regression Analysis. The results of this study indicate that Promotion and Brand Image have positive effect on Consumer Interest. Whereas Perception of Ease does not significantly influence Consumer Interest. Keyword : Gopay Mobile Payment, Promotion, Brand Image, Ease Perception and interest in using Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Promosi, Citra Merek , dan Persepsi Kemudahan terhadap Minat Menggunakan mobile payment Gopay di Jakarta Barat. Penelitian ini menggunakan responden masyarakat yang menggunakan mobile payment Gopay yang berada di Jakarta Barat. Metode sampel yang digunakan purposive sampling, dengan jumlah sampel 170 responden. Metode analisis data menggunakan Analisis Regresi Linear Berganda. Hasil penelitian ini menunjukan bahwa Promosi dan Citra Merek berpengaruh positif terhadap minat Konsumen. Sedangkan Persepsi Kemudahan tidak berpengaruh signifikan terhadap Minat Menggunakan. Kata Kunci : Mobile Payment Gopay, Promosi, Citra Merek, Persepsi Kemudahan dan Minat Menggunakan.

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/442
NIM: 43115110229
Uncontrolled Keywords: Mobile Payment Gopay, Promosi, Citra Merek, Persepsi Kemudahan dan Minat Menggunakan.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.67 Wide Area Network (WAN)/Wide Area Network
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.67 Wide Area Network (WAN)/Wide Area Network > 004.678 Internet (World Wide Web)/Internet
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.69 Specific Kinds of Computer Communications/Jenis Khusus Komunikasi Komputer
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 05 Aug 2020 08:48
Last Modified: 05 Aug 2020 08:48
URI: http://repository.mercubuana.ac.id/id/eprint/52338

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