PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE SAMYANG

WIDYASTUTI, SRI (2020) PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE SAMYANG. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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1. HALAMAN JUDUL.pdf

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Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

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3. LEMBAR PENGESAHAN.pdf

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Abstract

This study aims to determine the effect of halal label and halal awareness towards purchase desicion. This research uses quantitative methods,and a sample of 149 respondents who are civilization around Mercu Buana University by using convenience method and The data obtained were analyzed by using PLS analysis technique (Partial Least Square) through the PLS software. The results of this study showed halal label and halal awareness has significant effect toward purchase decision of Samyang Noodle. Based on the R-Square test, the influence of independent latent variables (lebal halal and halal awareness) on the purchase decision variable gives an R-Square value of 0.809 which can be interpreted that the constructability variability of the purchase decision can be explained by the variability of the halal label construct and halal awareness by 80.9%; while 19.1% is explained by other variables, beyond those studied. Keywords : Halal Label, Halal Awareness, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh label halal dan kesadaran halal terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dan samplenya berjumlah 149 Masyarakat Lingkungan Universitas Mercu Buana dengan menggunakan metode convenience sampling dan data yang diperoleh dianalisis dengan menggunakan teknik analisis PLS (Partial Least Square) melalui software Smart PLS. Hasil penelitian ini menunjukkan bahwa label halal dan kesadaran halal berpengaruh signifikan terhadap keputusan pembelian. Berdasrkan uji R – Square, pengaruh variabel laten independen (lebal halal dan kesadaran halal) terhadap variabel keputusan pembelian memberikan nilai RSquare sebesar 0.809 yang dapat diinterpretasikan bahwa variabilitas konstruk keputusan pembelian dapat dijelaskan oleh variabilitas konstruk label halal dan kesadaran halal sebesar 80.9%; sedangkan 19.1% dijelaskan oleh variabel lain, diluar yang diteliti. Kata Kunci: Label Halal, Kesadaran Halal, Keputusan Pembelian

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/433
NIM: 43115010114
Uncontrolled Keywords: Label Halal, Kesadaran Halal, Keputusan Pembelian
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 03 Aug 2020 07:57
Last Modified: 03 Aug 2020 07:57
URI: http://repository.mercubuana.ac.id/id/eprint/52322

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