PENGARUH FASILITAS MUSLIM-FRIENDLY DAN MOTIVASI TERHADAP MINAT KUNJUNGAN GENERASI Y KE WISATA RAMAH-MUSLIM DI THAILAND DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR

AMINAH, SITI NUR (2020) PENGARUH FASILITAS MUSLIM-FRIENDLY DAN MOTIVASI TERHADAP MINAT KUNJUNGAN GENERASI Y KE WISATA RAMAH-MUSLIM DI THAILAND DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Indonesia is a country that has the largest Muslim population in the world. Currently, the latest tourism trend is halal tourism. The development of halal tourism is an alternative for the tourism industry in Indonesia. The purpose of this study was to determine and analyze the effect of attitudes, subjective norms, perceived behavior control, Muslim-friendly facilities and motivation on the interest of Generation Y Indonesian Muslim tourists visiting Thailand. The object of this research is Generation Y Muslims, totaling 210 respondents. The approach used in this research is the Component or Variance Based Structural Equation Model with the Smart-PLS 3.0 analysis tool. The results showed that attitudes, subjective norms, perceived behavior control and motivation have a positive influence on the interest of Generation Y Muslim visits. Meanwhile, Muslimfriendly facilities have no influence on the interest of Generation Y Muslim visits. Keywords: Attitudes, Subjective Norms, Perceived Behavior Control, Muslimfriendly Facilities, Motivation, Visiting Interest, Thai Muslim-Friendly Destinations, Generation Y, Generation Y Muslims, Indonesian Tourists Indonesia merupakan Negara yang memiliki penduduk Muslim terbesar di didunia. Saat ini tren pariwisata terbaru adalah pariwisata halal. Pengembangan wisata halal menjadi alternatif bagi industri wisata di Indonesia. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sikap, norma subjektif, perceived behaviour control, fasilitas Muslim-friendly dan motivasi terhadap minat kunjungan wisatawan Generasi Y Muslim Indonesia ke Thailand. Objek penelitian ini adalah Generasi Y Muslim sebanyak 210 responden. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis Smart-PLS 3.0. Hasil penelitian menunjukkan sikap, norma subjektif, perceived behaviour control dan motivasi memiliki pengaruh positif terhadap minat kunjungan Generasi Y Muslim. Sedangkan fasilitas Muslim-friendly tidak memiliki pengaruh terhadap minat kunjungan Generasi Y Muslim. Kata Kunci: Sikap, Norma Subjektif, Perceived Behaviour Control, Fasilitas Muslim-friendly, Motivasi, Minat Kunjungan, Destinasi Ramah-Muslim Thailand, Generasi Y, Generasi Y Muslim, Wisatawan Indonesia

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 505
Call Number: SE/31/21/113
NIM/NIDN Creators: 43116110047
Uncontrolled Keywords: Sikap, Norma Subjektif, Perceived Behaviour Control, Fasilitas Muslim-friendly, Motivasi, Minat Kunjungan, Destinasi Ramah Muslim Thailand, Generasi Y, Generasi Y Muslim, Wisatawan Indonesia
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 179 Other Ethical Norms/Norma Etika Lainnya
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.7 Plans for Transportation Facilities/Perencanaan untuk Fasilitas Transportasi
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.7 Refreshment Facilities and Park Structures/Arsitektur Fasilitas Refreshing
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 11 Apr 2023 04:17
Last Modified: 11 Apr 2023 04:17
URI: http://repository.mercubuana.ac.id/id/eprint/52269

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