PENGARUH EXPERIENTIAL MARKETING, SELF EFFICACY DAN TRUST TERHADAP REPURCHASE INTENTION LAYANAN BUS PREMIUM ROYALTRANS (Studi pada Pelanggan Bus Royaltrans di Wilayah Bekasi)

LEVANA, ARMELIA (2020) PENGARUH EXPERIENTIAL MARKETING, SELF EFFICACY DAN TRUST TERHADAP REPURCHASE INTENTION LAYANAN BUS PREMIUM ROYALTRANS (Studi pada Pelanggan Bus Royaltrans di Wilayah Bekasi). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using positive Structural and Equation Model (SEM) using Partial Least Square (smartPLS 3.0). The object of this study is Royaltrans Premium Bus Service customers in the Bekasi region with 4 customer routes West Bekasi - Blok M, West Bekasi - Kuningan, East Bekasi - Kalideres, East Bekasi - Tebet Jatibening - Kuningan using Royaltrans Premium Bus Service. The sample used amounted to 160 respondents using Royaltrans Premium Bus Service through purposive sampling technique. The results of the study indicate that there is a positive and significant effect between Experiential Marketing on Repurchase Intention, Self Efficacy on Repurchase Intention and Trust on Repurchase Intention. From the results of this study indicate the independent variable (Experiential Marketing), (Self Efficacy) and (Trust) to the dependent variable (Repurchase Intention) gives an R-square value of 0.788 which can be interpreted as the construct construct marketing variable Experiential Marketing, Self Efficacy and Trust of 78, 8% while 21.2% are discussed by other variables beyond those to be submitted. Keywords: Experiential Marketing, Self Efficacy, Trust, Repurchase Intention, Customers, Premium Buses Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing, Self Efficacy dan Trust terhadap Repurchase Intention pada Layanan Bus Premium Royaltrans. Data yang digunakan adalah data primer yang disusun menggunakan kuesioner, analisa data menggunakan Structural positif dan Equation Model (SEM) dengan menggunakan Partial Least Square (smartPLS 3.0). Objek penelitian ini adalah para pelanggan Layanan Bus Premium Royaltrans di wilayah Bekasi dengan 4 rute yakni pelanggan Bekasi Barat – Blok M, Bekasi Barat – Kuningan, Bekasi Timur – Kalideres, Bekasi Timur - Tebet Jatibening – Kuningan yang menggunakan Layanan Bus Premium Royaltrans. Sampel yang dipergunakan adalah sebanyak 160 responden pengguna Layanan Bus Premium Royaltrans melalui teknik purposive sampling. Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara Experiential Marketing terhadap Repurchase Intention, Self Efficacy terhadap Repurchase Intention dan Trust terhadap Repurchase Intention. Dari hasil penelitian ini menunjukkan variabel independen (Experiential Marketing), (Self Efficacy) dan (Trust) terhadap variabel dependen (Repurchase Intention) memberikan nilai R-square sebesar 0.788 yang dapat diinterpretasikan bahwa variabel konstruk Experiential Marketing, Self Efficacy dan Trust sebesar 78,8% sedangkan 21,2% dijelaskan oleh variabel lain di luar yang akan diteliti. Kata kunci: Experiential Marketing, Self Efficacy, Trust, Repurchase Intention, Pelanggan, Bus Premium

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/421
NIM: 43115110400
Uncontrolled Keywords: Experiential Marketing, Self Efficacy, Trust, Repurchase Intention, Pelanggan, Bus Premium
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.5 Service to Users/Layanan Kepada Pengguna Perpustakaan > 025.52 Reference and Information Services/Layanan Referensi dan Informasi > 025.523 Cooperative Information Services/Layanan Informasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 11 Jul 2020 04:47
Last Modified: 11 Jul 2020 04:47
URI: http://repository.mercubuana.ac.id/id/eprint/52111

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